iPhone, YouPhone, Weallphone?

Willyouphone? It’s an understatement to say the iPhone has lots of buzz in the media. It seems every major newspaper and business publication has published multiple articles, including a photo spread of complementary products in Time which features our client Zink Imaging, about the iPhone as the big day of first shipments drew closer.

There is even coverage of the buzz itself. Or how to leverage the buzz — I like Valleywag’s article for PR agencies of high tech products that need to be put out of its misery.

Is the buzz too much? Has it “jumped the shark?” I must admit when I saw ABC’s Good Morning America running a clip of a parody of Steve Jobs from NBC’s SNL that it seemed close.

But no. I say kudos to Jobs. He has once again proven he is a master of PR.

I was particularly aware of this as I media trained a new executive of one of my clients. As we walked through the training I kept referring back to the interview that Jobs did with Walt Mossberg. Walt, one of the best, if not the best tech journalists around keeps asking Jobs about futures and his answer is the same every time “We don’t talk about future products.” I counted at least three times when he said it.  One mantra we have when doing our numerous media trainings is to stay on message and don’t move into futures or other news. Jobs does this simply in this interview and I think I will reference it in other trainings.

So, what do you think? Too much buzz? Will you buy an iPhone or has the buzz turned you off?