This is NOT about the iPhone

I thought that might get your attention.  Even the humor in fakestevejobs (which is brilliant) isn’t enough to make up for the ridiculous overkill.  But I digress.

Reading the July 2 issue of BusinessWeek, I found "The Blog Belt" graphic really disturbing.  Scanning it quickly, which is how I need to read most things these days, I thought it was a listing of the top 30 cities around the world for blogging.  I didn’t see Boston or anywhere in Massachusetts and was tempted to entitle this piece, "Let’s get Blogging, Beantown!"  But then I scrutinized it more closely, reading with amusement the qualification of the global listing of cities:  "As Net connections spread, Web 2.0 services are expanding, too.  On a recent day, these were the top 30 cities for blog postings and comments, divided into three tiers by levels of activity." 

It doesn’t list which day or time the snapshot was taken, but it still seems suspicious to me, particularly since San Francisco is in the second list, not the first.  It isn’t really a measure of whether the other cities are using this new social media; it is simply what happened that day at that time.  It’s akin to listing where the most memorable sports moments happened on a particular day or listing where the most petty crime took place within a certain 24-hour period.  When we analyze competitive coverage for our clients, we’ll capture coverage during a particular period.  But we’ll be careful to also include data about how many announcements were made by each company — if someone launched a major new product, that will have a big impact on coverage — and we’ll eliminate any stories written about quarterly earnings, as these can skew the results.  I would have loved to have that kind of context to truly measure where the most blogging is taking place.  Without that, it really doesn’t mean that cities like Houston and Atlanta are blogging more than San Francisco or that Boston isn’t blogging much at all. It’s a nice graphic, but it doesn’t really tell us anything.