This Week in Social: August 15 – August 19


Happy Friday everyone! In this week’s social media recap, we take a look at Facebook ads, Snapchat’s worth, and Twitter features. As always, don’t forget to share, and let us know what you think in the comments. Have a great weekend!

Facebook writing for social

98 Personal Data Points Facebook Uses to Target Ads to You

The Washington Post revealed the 98 data points that advertisers use to target ads at Facebook users. Facebook makes its money through advertising in a multitude of ways, from app links to videos to sponsored posts. Advertisers use information provided from users’ Facebook accounts to tailor the ads that they believe you’ll be interested in. The main data type that Facebook uses for tailored advertising is demographic information such as location, age, gender, income, and education level. What makes Facebook so valuable to advertisers is the granular data points that many users don’t even realize they’re providing, like “Users in long-distance relationships,” “How much money a user is likely to spend on their next car,” and even “Length of time a user has lived in their house.” It’s data points like these that make Facebook such a powerful ad platform, and a constant target for privacy issues.


Why is Snapchat Worth $17 Billion? It’s All In The Advertising

If you’re not an avid user of Snapchat, you might be wondering how a disappearing photo app could be worth $17 billion, boasting 150 million daily users. Like most social networks and internet giants of today, Snapchat makes the bulk of its revenue from advertising, offered in three distinct ways. At the most basic, and familiar level, Snapchat includes a video ad into your feed as you’re watching snaps from friends. A step up from that, Snapchat charges big brands to create custom filters that users can overlay on their images. The third and the debatably most effective option is the lens ad. Advertisers can pay Snapchat to create custom lenses for users to overlay on-top of their faces and send to friends; kind of like when Taco Bell blew my mind earlier this year! Snapchat believes they can make $1 billion in revenue by 2017 off of ad sales alone. What are your thoughts?


Twitter Adds Features To Help Ignore “Trolls,” But Will It Work?

It’s no surprise that Twitter has an overwhelming cyber-bullying problem, and this week Twitter launched a new feature in the form of a filter, that it hopes will help remedy the issue. This new “quality filter” allows users to limit the notifications they see to only those sent by users they follow, which will theoretically limit the abusive content that users see. While it’s nice to see Twitter addressing this problem head on, this limitation seems like a strange place to start. A large number of the Twitter users that are being abused are celebrities and influencers that use Twitter’s platform for reaching fans. It is unrealistic that those prominent users would follow all their fans to see their mentions, and it’s nearly impossible to avoid pinpointing and following their trolls. Hopefully, Twitter will continue working to make the platform a “safer” place, but as of now, a feature that cuts off open communication defeats the purpose of having a Twitter account at all.

Honorable Mentions:

What did you think of this week’s TWIS? Let us know in the comment section, below!