This Week in Social: August 22 – August 26


Happy Friday everyone! In this week’s social media recap, we take a look at Facebook video, Lifestage, and YouTube. As always, don’t forget to share, and let us know what you think in the comments. Have a great weekend!


Facebook is Testing Video That Autoplay with the Sound Turned On

Earlier this week, Facebook began testing a new feature with their Australian user base on the social network’s mobile app. The new feature enables sound during autoplay videos as users scroll by in their feeds. Previously, videos on Facebook would autoplay without sound, leading to an interesting new form of editing that focused on text in images and became the main focal point. Facebook recently found that 85% of users watch videos on the platform with the sound turned off, including ads. The latest sound feature is said to be a direct response to advertisers worrying that their ads are losing value when users’ sound is turned off on devices. Other networks like Snapchat, that are visually based, have managed to keep users engaged, even with the sound on. It will be interesting to see how users feel about this change.


Facebook Launches Lifestage, The Next App to Target Teens

This week, Facebook released a new app called Lifestage, focused on letting young people share videos with other kids at their schools. The interesting thing about the app is that users must be between the ages of 12 and 21 to use it. “Lifestage is aimed at people who don’t use Facebook because they don’t want to share posts, photos and videos about their friends and their fun on the same social network used by their parents and grandparents.” This is an obvious play by Facebook to win back to some users from Snapchat, and we’re interested to see how this new network continues to grow.

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YouTube Adds Features to Make it a Social Network

YouTube moves to more closely align itself with social networks, with its brand new feature called Backstage. Backstage allows users to share photos, polls, links, text posts, and videos with subscribers. This might not mean much to the general user but for content creators with massive followings, this is a big deal. Before now, content creators relied on other networks like Twitter and Facebook to get real-time feedback from fans and share non-video related content. YouTube plans to launch Backstage by the end of the year, and as early as this fall, to a select number of influencers on mobile and desktop. We’re excited to see how this changes the way people use YouTube.

Honorable Mentions:

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