This Week in Social: August 8 – August 12


Happy Friday everyone! In this week’s social media recap, we take a look at Instagram’s test of a new feature, Facebook’s redesigned business pages and Twitter Moments. As always, don’t forget to share, and let us know what you think in the comments. Have a great weekend!


Instagram Testing ‘Save Draft’ Feature

The Facebook-owned app, Instagram, is currently testing a “Save Draft” feature that would allow users to keep an unpublished queue of photos for later use. Users who have the “Save Draft” feature are seeing it pop up every time they tap on the back arrow after editing a photo. Those who don’t have the feature will only get the options “keep” and “discard” whenever they tap back. The option is something many Instagram users have coveted for quite some time but has not yet rolled out to the entire Instagram user base. Those who have seen the test, however, are VERY excited about it!

Although many Twitter users are buzzing about the new feature, Instagram has not confirmed a release date and said it’s only an experiment for the time being. “We’re always testing new ways to improve the Instagram experience,” an Instagram spokesperson said. Unfortunately, the company declined to provide further details. You can bet that we’re keeping our fingers crossed for this test to turn to reality!


Facebook’s redesigned business Pages roll out to all

Facebook has just rolled out two new sections to Pages, “Shop” and “Services,” with the aim of connecting small businesses to customers and fans, while also driving direct sales. The new section on Pages was designed to help businesses prominently feature the information that is most relevant to their organization. The company has also redesigned Pages to make them more mobile-friendly, as well as adding call-to-action buttons, which aim to help businesses meet their goals and to connect businesses to customers more easily.

In an official release, Facebook has said, “The recent updates to Pages help businesses communicate easily with people through messaging and emphasize the information that helps them drive their goals, making Facebook the mobile solution for your business.” With 45 million businesses at present using Facebook Pages, this is an obvious move to keep them there and to help customers better interact with them.


Twitter Opens Moments to Select Celebrities and Brands—and Soon Everyone

Pretty soon, everyone will be able to have their own moment on Twitter! The social network is opening up its Moments feature to allow popular creators and brands to create their own. Until now, moments had been entirely curated by Twitter’s editorial team and a group of partners, but Twitter announced on Tuesday that influencers, partners and brands would be able to start creating their own Moments. The long-term plan aims much further than that, however. Eventually, everyone will be able to create and curate their own Moments.

Since launching, Moments has been Twitter’s way of highlighting topics of interest and newsworthy events being discussed on the platform. Since Moments debuted, it has been a center piece in Twitter’s efforts to market itself to both users and advertisers. Opening it up now indicates that Moments remains at the heart of Twitter’s growth strategy, and allowing more users to create Moments will boost Twitter’s platform. This change could benefit the company by diversifying the content available in Moments. It will re-position Twitter as a source for “what’s happening now,” while continuing to leverage influencers as marketers for the platform, and could potentially now compete with Snapchat and Instagram. We think that’s pretty cool!

Honorable Mentions:

What did you think of this week’s TWIS? Let us know in the comments!