This Week in Social: July 11 – July 15

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Happy Friday everyone! In this week’s social media recap we take a look at the Facebook data center, Pokémon GO, and the unsure future of Vine. As always, don’t forget to share, and let us know what you think in the comments. Have a great weekend!

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A Look Inside Facebook’s Data Center

Earlier this week, Facebook allowed a small group of journalists to tour the social network’s first data center located in Prineville, Oregon. TechCrunch’s Frederic Lardnois posted a tour article with photos showing what it looks like inside the building that holds all of our interactions. Even if you have seen the inside of a data center before, this article is quite interesting, as Facebook works hard to customize their data centers for efficiency and as they strive to be environmentally conscious.

As part of the Open Compute Project, Facebook works with other companies to build their own servers, designed specifically to work with Facebook’s software. As you can see from the photos, the company also relies on the weather around the facility to help cool the machines. It’s definitely worth checking out if you’re interested in the inner workings of the world’s favorite social network.

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Pokemon Go Becomes The Biggest Mobile Game of All Time

Unless you’ve been living under a rock for the last week, you’ve likely been inundated with media outlets, friends, and the general public raving about “Pokemon GO.” If you haven’t heard by now, Pokemon GO is an Augmented Reality based app for iPhone and Android, allowing users to search for and catch Pokemon from their phones (check out this past Beyond the Hype blog post for more on Augmented Reality). A recent report has found that Pokemon GO beat out Candy Crush as the biggest mobile game of all time, based on peak daily users. One of the more fascinating results of Pokemon GO’s popularity is the introduction of Augmented Reality (AR) to the general public, which goes to show, if you introduce a new technology to the masses all you need is a beloved IP. Happy hunting!

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Is Vine On The Way Out?

In the last year, at least nine executives have left the (previously) popular video app Vine. As a reminder, Vine lets users upload 7 second videos that loop endlessly. Many famous “YouTubers” and “Instagrammers” became widely known on Vine, and some of the first paid social posts actually started on the platform as well. Are the recent departures a sign of what’s to come for the company? Only time will tell but if its parent company Twitter is any indicator, it might not make it past its 7 second limit.

Honorable Mention: