Happy Friday everyone! In this week’s social media recap we take a look at Facebook’s new newsfeed, how Snapchat filters work, and Instagram for business. As always, don’t forget to share, and let us know what you think in the comments. Have a great weekend!
Facebook has announced plans to alter the Newsfeed to make sure photos and posts from friends and family appear more often than news articles. The social network believes the competition for views by publishers on Facebook is making it more difficult for users to see “important updates” from loved ones. The blog post warns publishers that they will likely see drop offs in referral numbers as this new algorithm is introduced, and publishers sharing their own content on Facebook will be impacted the most (as opposed to users sharing stories they read).
This is a VERY interesting move for Facebook as it highlights the line Facebook must steadily walk between publishers, advertisers, and users. Facebook must focus on keeping content creators like publications happy with new features while doing their best not to alienate the audience. Over the last year we’ve seen Facebook courting the media with features like Instant Articles and Facebook Live in attempts to cement the platform as the ultimate source of traffic referrals. This algorithm change appears to be a balancing act, shifting the weight back to the users. It will be really interesting to see what new data publications pull from this change and the inevitable think pieces that follow.
Ever been curious how those charming, and often terrifying, Snapchat filters actually work? Joss Fong, video editor at Vox, investigates where Snapchat found their latest viral feature and how it works. In 2015, Snapchat acquired the Ukranian start up Looksery for $150 million to help the photo and video sharing networks tap into the growing tech field of “computer vision”. Computer vision uses pixel data from cameras to identify objects, it’s how Facebook knows who is in your photos and how self-driving cars can roam the street safely. Watch the video above for a more in-depth look at how everyone’s favorite face-swap app works.
How has Instagram changed for business over the years? Whether you’re an individual user or a business, Instagram has always offered the same kind of account. When Instagram was acquired by Facebook in 2012, the company slowly began embracing businesses and the platform as a money making service for the social network. In this article, Fast Company takes a look at how Instagram has evolved for business and the pain points it’s had to fight along the way.