NXP Semiconductors is a global leader in smart, secure connectivity solutions for building security, automotive, aviation, energy, and other high-value, embedded applications. LPP served as agency of record for Freescale Semiconductor, which merged with NXP in 2015.
Following the merger of NXP and Freescale, the company was the number one supplier of chips to the automotive market. Anxious to make sure the market recognized the company’s automotive expertise, NXP wanted to make a big splash at its annual user conference, FTF.
Leveraging our collective expertise and deep knowledge of Freescale and NXP products, we created a media strategy that offered convincing confirmation of NXP’s standing in the semiconductor market, clear differentiators compared to competitors, fresh ways of presenting established technologies, compelling proof points of innovative new directions, and broader stories that extended beyond technical product features to promote end-user benefits. We ensured all spokespersons across NXP had these proof points and delivered them to all audiences leading up to and during the event. Leveraging our long-standing and well-developed relations with the press and analyst communities, we were able to execute our plan and garner widespread press coverage.
The LPP strategy generated significant exposure, including:
- 100 meetings with reporters and analysts, including those focused on the automotive market, during the three-day user conference.
- More than 400 articles and nearly 600 million impressions globally for NXP and its automotive business.
- In addition to beating out all other chip makers (including Intel) for share of voice in secure automotive technology, NXP also experienced a rise in stock price.