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Case Study:

– FIDELIS: Letting the Cat out of the Blog – Sans Customers

content strategy case studyFidelis Security Systems is an emerging security vendor with several high-profile contracts within the federal government and enterprise markets.  While LPP was ready to shout its story from the rooftops, the confidential nature of the company’s great work with its impressive, big-name customers prevented us from directly promoting any of it. And so began another chapter in the age-old story of how to reach the media and increase credibility without customer references. LPP’s strategy was to launch a thought leadership blog that would enable Fidelis to quickly develop and promote content that would be attractive to the core security, IT and business. Hence, the Threat Geek Blog was born. Driven by LPP’s ongoing editorial management and select ghost writing to keep content fresh, the outlet serves as the mouthpiece for opinions and perspective from Fidelis researchers and executives alike on real-time events in the security industry – from the latest threats to the on-going cybersecurity legislation talks. Also, by incorporating different types of media – video, audio, illustrations and infographics – the Threat Geek Blog offers readers a content-rich experience that keeps them coming back for more. The site now averages close to 1,500 site visits per month and has led directly to media coverage from Bloomberg, Xconomy, SC Magazine, Dark Reading, Government Security News, Network World and many others. Threat Geek also ranks in the top 10 of Google SEO rankings for 33 of Fidelis’ top 50 keywords. Who needs customers??

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