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Case Study:

– MEDIDATA SOLUTIONS: A Communications Evolution

healthcare pr agency boston case studyIt’s definitely tough to tell the story of a 13-year client engagement in less than 300 words – but here goes: When LPP starting working with clinical research technology company Medidata Solutions, it was battling long-standing veterans and industry experts from more than 150 vendors all singing a similar tune – in the agonizingly slow-moving pharma space. But Medidata’s executives had ideas about where the market was headed, and LPP’s strategy was to promote those points of view before the market even knew it was ready for them. Medidata moved to a leadership position in the market, as our byline and speaking ideas became hunted by a range of clinical research publications – from Applied Clinical Trials to Bio-IT World to PharmaVOICE – and the industry’s biggest events, like DIA, CDISC and SCDM. As the company expanded through product development, acquisitions and an IPO, LPP revamped Medidata’s messaging to tell a broader, overarching value story highlighting its impact across the clinical research process. Then, LPP introduced Medidata to new opportunities to connect with customers and prospects through social media, training the Medidata marketing team on ongoing Twitter strategy and helping to develop content and launch the thought leadership blog GeeksTalkClinical.com. Most recently, LPP launched a corporate campaign to increase visibility with investors, securing coverage in The New York Times, XConomy and Forbes. With constant refreshing of POVs and predictions, LPP’s thought leadership program continues to beat out all competitors’ coverage year after year and features more than 20 Medidata executives. And look at that – 46 words to spare!

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