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Case Study:

– RESTORE MEDICAL: Building a National Brand

healthcare pr case studyAcquired by Medtronic in 2008, Restore Medical was a privately-held company developing and marketing the Pillar Procedure, a minimally-invasive, in-office, private-pay treatment for snoring and mild-to-moderate obstructive sleep apnea. The company turned to LPP to increase its national exposure as it expected FDA clearance for its sleep apnea indication, but faced a few key challenges. First, their main audience, ENT (ear, nose, throat) physicians, were generally wary of new treatments, having been over-promised “cures” in the past. Second, patients needed to be educated about the procedure, as it was a completely new approach to sleep apnea. LPP rolled out a strategy to simultaneously reach both physicians and patients, which included prepping spokespeople with messages that would clearly illustrate the benefits to each audience. LPP prepared more than 30 executive, physician and patient spokespeople to share a consistent story in the media for the initial launch and ongoing campaign – which resulted in more than 5,000 pieces of broadcast and print coverage, including The Wall Street Journal, New York Times, InStyle, Good Housekeeping, The Tonight Show, CNN, MSNBC and Good Morning America. Regional stories also appeared across all 50 states, driving more than 500 physician leads and 4,000 patient leads within the first year of the engagement.

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