Comments for LPP http://www.lpp.com Healthcare, Technology, Communications. Mon, 30 Mar 2015 13:54:43 +0000 hourly 1 https://wordpress.org/?v=5.0.3 Comment on March Madness: Confessions of a Tar Heel and the LPP Way by March Madness: Confessions of a Tar Heel and the LPP Way | socialallie http://www.lpp.com/blog-archive/march-madness-confessions-of-a-tar-heel-and-the-lpp-way/#comment-353 Mon, 30 Mar 2015 13:54:43 +0000 http://blog.loispaul.com/?p=3004#comment-353 […] Originally posted on LPP’s blog, Beyond The Hype. […]

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Comment on Things Will Never Be The Same: The Growing Necessity of Paid Social by Twitter Ads: Convert & Converse | socialallie http://www.lpp.com/blog-archive/things-will-never-be-the-same-the-growing-necessity-of-paid-social/#comment-352 Mon, 13 Oct 2014 20:06:03 +0000 http://blog.loispaul.com/?p=2270#comment-352 […] It may be the shiny, new ad products or (and more likely), it’s because we’re finding that paid social ads work, especially Twitter […]

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Comment on If a Tweet Falls in the Woods…. by Sam Gronner http://www.lpp.com/blog-archive/if-a-tweet-falls-in-the-woods/#comment-341 Wed, 13 Oct 2010 20:40:49 +0000 http://blog.loispaul.com/?p=436#comment-341 Excellent post. Tweets and retweets are merely indicators of reach. That’s as far as it goes — like counting clips. The crucial question that practitioners (and informed clients) should ask is whether the PR/social media program influenced behavior. Did it move the needle in a particular direction? The desired effect should be defined prior to execution, along with the appropriate measurement tool. Possible indicators might be 1)call to action (generating visit to website?) 2)attitude tracking (likes) 3) straw polls/surveys. The number of tweets & retweets tells us nothing about behavioral or attitudinal change, absent content analysis.

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Comment on If a Tweet Falls in the Woods…. by 40deuce http://www.lpp.com/blog-archive/if-a-tweet-falls-in-the-woods/#comment-340 Wed, 13 Oct 2010 16:40:20 +0000 http://blog.loispaul.com/?p=436#comment-340 Thanks for writing this!
I’m surprised how many people looked at the results as a negative thing. If Twitter sees 1 Billion tweets in a month, that means that 30 Million are recieving public reactions. That’s a pretty high number.
It’s even higher if you compare it to things like click-throughs on banner ads and other forms of web-vertising (I may or may not have just made that word up) which usually receive less than 1%. That means reaction to them is less than 1%. From seeing that, 30% reaction is actually quite a high number.
Cheers,
Sheldon, community manager for Sysomos

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Comment on 5 Smart Communications Practices to Implement Right Now by Paul Roberts http://www.lpp.com/blog-archive/5-smart-communications-practices-to-implement-right-now/#comment-342 Sat, 02 Oct 2010 08:33:30 +0000 http://blog.loispaul.com/?p=444#comment-342 Real good stuff Don. I’m glad you were able to join. This has been a heck of an experiment, very educational and lots of fun. We certainly need to find a way to try to do something similar again soon.
Thinking…thinking…still thinking.

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Comment on What role should a PR agency play in a client’s social media? by Gini Dietrich http://www.lpp.com/blog-archive/what-role-should-a-communications-agency-play-in-a-clients-social-media/#comment-348 Wed, 29 Sep 2010 18:46:58 +0000 http://blog.loispaul.com/?p=449#comment-348 Don, there is so much great content in this one blog post that I don’t know where to begin! I used to think there is no way you should handle a client’s social media. After all, people want to connect with your client, not with you. But I’ve since moved to the middle of the road…you shouldn’t tweet for a client as the client, but you can tweet on behalf of the company for contests and other fun PR things. Do I think a PR firm should be the people behind the customer service handles? No. But I do think PR firms play a pretty big strategic and education role in all of this.

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Comment on 3 ways to leverage Google’s new blog search by seo philippines http://www.lpp.com/blog-archive/3-ways-to-leverage-googles-new-blog-search/#comment-317 Mon, 27 Sep 2010 03:50:01 +0000 http://blog.loispaul.com/?p=457#comment-317 Thanks for the good info! The ideas and insights are very worth reading. You really gave valuable information..:)

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Comment on Is Zuckerberg’s PR Move Crafty or Just Bad Timing? by Sam Leyendecker http://www.lpp.com/blog-archive/is-zuckerburgs-pr-move-crafty-or-just-bad-timing/#comment-346 Fri, 24 Sep 2010 21:50:22 +0000 http://blog.loispaul.com/?p=446#comment-346 Very well written. I am looking forward to the movie, and was not aware of all the “hype” attached to it. Now that I know, I will start following it. Funny, there are probably people just like me who didn’t know much about Zuckerberg, but sure will now. Great blog!

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Comment on Is Zuckerberg’s PR Move Crafty or Just Bad Timing? by Erin Hanley http://www.lpp.com/blog-archive/is-zuckerburgs-pr-move-crafty-or-just-bad-timing/#comment-345 Fri, 24 Sep 2010 17:51:41 +0000 http://blog.loispaul.com/?p=446#comment-345 Thanks for the comments. The one thing Zuckerberg did have on his side by announcing the donation today that can’t be underestimated is Oprah. On the show she asked him about the timing of the donation and even defends why he announced it today. He couldn’t have asked for a better platform and advocate to help his reputation. Though, I definitely agree that charity is really best (and more authentic)when done more privately. http://tinyurl.com/24u8l3t

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Comment on Is Zuckerberg’s PR Move Crafty or Just Bad Timing? by Terry F http://www.lpp.com/blog-archive/is-zuckerburgs-pr-move-crafty-or-just-bad-timing/#comment-344 Fri, 24 Sep 2010 17:07:06 +0000 http://blog.loispaul.com/?p=446#comment-344 I think it is a terrible PR move because everyone just thinks he had to do it. Manufacturing charity into PR comes across as just plain creepy. So I vote bad PR move all around.
Now, the donation itself I am a big fan of. But charity is best done quietly.

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