The importance of self-care is everywhere. From articles in major publications to Pinterest boards detailing how to take care of yourself, people are spending more time trying to be good to themselves. These acts of self-care have massive, positive results. When struggling brands can’t find their way, or feel off-balance, the same philosophy should apply.
In every industry, there’s pressure to be bold, make flashy statements and be the most recognizable brand in the market. But that pressure to do more, be more, compete more can be exhausting for a brand. It’s easy for a company to ignore its core values for the sake of being a noisemaker. And that’s when brands should consider self-care. But self-care for brands is a little different than it is for people. A brand can’t have a spa day or head off on a yoga retreat for the weekend. Brands can’t hit the gym to sweat it out and get those happy endorphins going. So what do you do?
Spend Time Thinking about You
Self-Reflection. If you’re looking to treat your brand to some self-love, start with self-reflection. Only through a deep understanding of who you are can you nurture your company. Teams should regularly be asking themselves, who are we to consumers? To the media? To our peers? When a brand has a weak sense of self, it shows. Self-reflection is key to understanding how your brand is perceived. By working with a savvy PR team, you can then construct a plan to manage that perception and your brand’s reputation.
How do we do it? We start with an audit of your previous coverage. This audit is essential to determining how your brand is perceived in the market and how you fit against competitors. We uncover where you’ve been mentioned, the quality and value of that mention and how you’re positioned against others. How are you being described or represented by the media? We comb through coverage to find that and the articles where you’re missing to paint a picture of what you look like to the public.
Establish Your Voice
Speak for Yourself. The best way to combat an “uncomfortable in your own skin” feeling is to develop your voice and know how to wield it. Review your brand’s voice and tone to really get a sense if they reflect who you are. Establishing a specific voice will differentiate your brand from competitors. Using your voice in creative ways can help you make a statement and yield some great results. Focus on what makes you unique. Take that strong messaging and put it into play.
How do we do it? For brands looking to find their voice, we start by focusing on your messaging. We guide your brand through a messaging process that delves into your differentiators. Through this process, we can develop your voice and your key messages. A strong voice behind strong messaging will allow your brand to rise above the noise
Share the Best Version of You
Put Your Best Self Out There. Social media can be a powerful tool to connect with your target audiences. Social channels allow you to connect directly with your audience – but direct connection means needing to be self-confident. Post content that is relevant to your audience. Speak to them as if they’re people and think about how to use your voice and position yourself as a thought leader. Brands that seem “human” in their posts are the ones who have relationships with their audiences rather than just talking at them. Use your brand’s voice to share meaningful information rather than posting to just make noise.
How do we do it? We’re masters of telling stories in a couple hundred characters. We’ll ensure that you are active on all relevant social channels, reaching your customers, peers and potential partners. There is a fine line between being heard and oversaturating your followers with content. We know how to strike that balance for your brand so that you can put your best foot forward.
Be Ready for Anything
Be Realistic. Acknowledge that not everything will go according to plan. Treat your brand to a crisis plan so your brand remains true to itself even when facing any type of issue or problem. Identify potential challenges that could arise in your industry or with your consumers. Embrace the idea that problems will arise – and be ready to manage them. Think of crisis planning as pre-emptive stress management – if you plan for the worse and know what to do, you’ll help your brand stay composed at the worst of times.
How do we do it? Because we know your brand and its potential pain points, we know how to lay out all the potential issues that could affect your company. We craft a comprehensive crisis plan that focuses on building scenarios and matching next steps, including draft messaging. When a crisis does hit, we combine our expert media and social media monitoring skills to guide how to tailor those draft messages to expertly craft the right responses quickly. The goal is to protect your brand – and having all potential scenarios mapped out with key messages can help your brand stay ahead of the issue and help shield against damage.
Go with the Flow
Sometimes, the best self-care is just going with the flow and being ready to adapt to anything. It’s the same for your brand self-care; sometimes doing what’s best for your brand takes adjusting your approach. Keep an open mind. Change only happens when companies are ready to embrace something new. Brand self-care may be just what you need to elevate your company to the next level.
Interested in some brand self-care? We’ll show you how.