Healthcare PR | Boston, Austin


LPP’s seasoned team of healthcare PR professionals know how to break through the noise with credible stories and compelling messages – at the right time – helping our clients increase corporate and product awareness. Our understanding of the trends and issues throughout the healthcare chain – from patient to provider to payer and from pre-discovery through post-marketing – allows us to develop successful communications initiatives that establish our clients as thought leaders, increase brand awareness, educate consumers, build physicians’ practices and influence key decision-makers to ultimately drive sales.

LPP’s Healthcare team members have received prestigious industry awards, including Silver Anvils from the Public Relations Society of America and Bell Ringers from the Publicity Club of New England. LPP Healthcare was founded and is currently led by Melissa Zipin, SVP, who joined LPP in 1998 and has more than 18 years of experience in medical device, healthcare and consumer public relations and advertising.

Here are a small subset of current and recent clients:

Abiomed Airstrip Allscripts
Change Healthcare Comprehend Clinical Empi
Integra Medidata Nuance Healthcare
Optum PerfectServe Philips
SynapDx Starlims


Download LPP's Healthcare Handbooks!

Handbook for Effective Messaging (.pdf)
Handbook for Effective Thought Leadership (.pdf)
Handbook for On-Message Communication (.pdf)
Handbook for Social Media in a Regulated Environment (.pdf)

LPP's Recent Coverage in PR News:  PR Agency Finds a Cure for Cash-Strapped Healthcare Company with Life-Saving Data Point Index. Get the PDF.


Case Studies

– SYNAPDX: Right Places, Right Time
SynapDx initially tapped LPP to attract investors and gain visibility among the clinical community leading into the launch of its first large-scale study of its blood-based test... read more.

– PHILIPS: Moving From Events-Driven to Proactive, Sustainable PR
A EUR 10 billion division of global Royal Philips (NYSE: PHG), Philips Healthcare selected Lois Paul and Partners/OneVoice Connect as its agency of record in 2013 to help overcome several communications challenges... read more.

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One Beacon Street
2nd Floor
Boston, MA 02108 (Directions)

828 West 6th Street
Suite 103
Austin, TX 78703 (Directions)

General Inquiries