Healthcare

Getting your message across in today’s healthcare media is more competitive than ever before. With politicians, policy makers and vendors from all industries vying for a piece of the spotlight in the healthcare debate, how do vendors break through? We work with clients to help them answer the “so what?” about their messages (no overused healthcare buzzwords!), build controversial and compelling points-of-view that grab the media’s attention (no, “healthcare is complicated” will not work!), and connect them to the audiences that matter most to their businesses (yes, social media CAN be done in a regulated environment!).

Since we work with clients that have an impact across the healthcare chain – from providers to payors to patients to pharmas – we know that the world of healthcare can’t operate in silos anymore. We have the most fun – and success – when we’re connecting our clients to hot, cross-industry trends like population health, personalized medicine and patient adherence. And with the past five years bringing arguably more evolution in healthcare than the last 20, we’re always looking to discover and promote the next great innovation in this space. Is that you?

Case Studies

Optum – Turning the Inward View Outward Optum, the services and technology arm of UnitedHealth Group, had acquired a range of hospital IT companies in recent years, and looked to LPP to develop a consistent and compelling story across its hospital provider business. Like many organizations, Optum’s internal business units were categorized by product, but didn’t tell a clear story that would resonate with the media...more.

Change Healthcare – Reinforcing the Message Healthcare cost transparency company Change Healthcare had been launched for three years and had worked with a number of customers, but was challenged to stand out among an increasing number of smaller companies and one “big fish” Castlight, which is backed by a boatload of funding and names like Cleveland Clinic, RelayHealth and athenahealth (to name just a few).... more.

Picis –Ready, Set, Acquired Boston-area healthcare IT company Picis was fairly well-established among its target hospital audiences when the company looked to LPP to increase visibility to reach its next stage of growth, either through IPO or acquisition. LPP’s first order of business was to refine and uplevel the way the company described itself – which, while it may have resonated with clinicians, was filled with industry buzzwords that were Greek to most investor and business press audiences... more.

Medidata – Going on the Offensive When LPP starting working with clinical research technology company Medidata Solutions more than 12 years ago, the company battled long-standing veterans and industry experts from more than 100 vendors all singing a similar tune – in the agonizingly slow-moving pharma space... more.

TargetRx – A Star is Born Pharmaceutical sales and marketing information company TargetRx (since acquired by ImpactRx) was looking to make a name for itself in the pharma press – among hundreds of much larger consulting companies in the space and with no customer announcements or case studies (pharma marketers just hate giving away their “secret sauce”)... more.

Healthcare

Case Studies

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