Getting your message across in today’s healthcare media is more competitive than ever before. With politicians, policy makers and vendors from all industries vying for a piece of the spotlight in the healthcare debate, how do vendors break through? We work with clients to help them answer the “so what?” about their messages (no overused healthcare buzzwords!), build controversial and compelling points-of-view that grab the media’s attention (no, “healthcare is complicated” will not work!), and connect them to the audiences that matter most to their businesses (yes, social media CAN be done in a regulated environment!).
Since we work with clients that have an impact across the healthcare chain – from providers to payors to patients to pharmas – we know that the world of healthcare can’t operate in silos anymore. We have the most fun – and success – when we’re connecting our clients to hot, cross-industry trends like population health, personalized medicine and patient adherence. And with the past five years bringing arguably more evolution in healthcare than the last 20, we’re always looking to discover and promote the next great innovation in this space. Is that you?
BearingPoint – Sharing One of Healthcare’s Best Kept Secrets
BearingPoint approached LPP seeking to quickly establish a thought-leadership position for its consultants within its then little-known Healthcare and Life Sciences practices. LPP first conducted a perception audit with key trade ... read more.
Picis – Ready, Set, Acquired
Boston-area healthcare IT company Picis was fairly well-established among its target hospital audiences when the company looked to LPP to increase visibility to reach its next stage of growth, either through IPO or acquisition ... read more.
Medidata – A Communications Evolution
It’s definitely tough to tell the story of a 13-year client engagement in less than 300 words – but here goes: When LPP starting working with clinical research technology company Medidata Solutions, it was battling ... read more.
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