Do you need to raise the visibility of your company, your brand and your products or services? Are you looking to engage with influencers in the media and analyst community or social media sphere? Do you want to connect directly with your customers and partners? Do you need to generate leads?
Companies come to LPP when they want to take the next step in their business – whatever that step may be.
The communications experts at LPP are masters at shaping complex matters, whether it’s a product, a service or a situation, into clear and cogent stories. But more importantly, we put information in human, relevant and compelling terms that make strong and salient connections with the target audiences. We go beyond defining “what” corporations, products and services do to explain why you exist.
We also help you globalize your story and we tap agency partners, freelancers or Omnicom network affiliates to tell it to audiences around the world.
If you want to be what’s next, let us help you take The Next Steps:
Go Deep: We have a nose for stories. We get to know companies from every angle. We have found that our holistic approach pays off because we always find interesting bits and pieces, random odds and ends that, when packaged properly, make the brand authentic and compelling.
Get Real: Bringing a human element to the story creates interest and salience that basic name placement can never achieve. We express the character of your brand in meaningful ways. This “true-to-character” approach to branding is powerful. The truth well told creates lasting and stronger relationships with audiences.
Position: We take that information and shape it into meaningful stories that compel prospects, customers and investors.
Test: We watch how stories play and adapt.
Execute: We put your brand in the right place, at the right time, with just the right amount of information.
Measure: We don’t just count placements and articles. We go deeper to determine the best approaches and tools to make sure our programs are truly moving you and your brand forward.
Refine: From the moment we launch a program, we are refining because things change all the time and we are always looking for what’s next on your brand’s horizon.
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