Influencer Relations

It’s all about relationships and influence. We forge strong relationships between our clients and all of the channels that reach their customers and partners – media, analysts, bloggers, consultants. We act as an integral link, sharing our understanding of what’s of interest to these people, how they prefer to interact, and what compels them to write or share opinions about our clients.

We have the long-standing relationships, 25 years of experience crafting great stories, and we guide you in delivering the supporting information, insight and access to executives and customers. The result is coverage that validates your position in the market, influences purchasing decisions and positively shapes media perceptions.

Case Study

National Instruments – Full-Court Business Press

Securing coverage in the national press is a challenge – especially for a company that works behinds the scenes to help electronics manufacturers test their products before they go to market. National Instruments (NI) had focused on telling its story to the engineering community since its inception, but when the company crossed the $1 billion revenue threshold in 2011, execs decided it was time to escalate efforts when connecting with more mainstream business audiences. LPP’s media strategy.... read more.

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