Spokesperson Media and Message Training, Content Creation,  Social Media,  Influencer Relations,  Messaging and Repositioning

Executive Storytelling Workshops

Led by LPP founder Lois Paul, a former journalist who has trained hundreds of executives over the years, our custom-designed workshops and coaching sessions consistently elicit comments about their value and their difference from other executive trainings. Their focus on content is our differentiator. This focused approach enables clients to reach a range of communication goals - whether it is preparing executives across the globe to tell a story that is localized, yet consistent regarding core messaging; sharpening an executive’s ability to explain a complex vision or technology in plain English; helping an executive speaker improve her ability to get to the point in internal and external presentations; or preparing to activate a new spokesperson who needs to learn how to tell an engaging story. All participants walk away with the skills they need to build a concise, differentiated and interesting story for all of the various stakeholders, helping their companies stand out in crowded markets or successfully enter new ones.

Case Study

TARGETRX – The Making of a Pharma Media Darling

Pharmaceutical sales and marketing information company Targetx (since acquired by ImpactRx) was looking to make a name for itself in the pharma press – among hundreds of much larger consulting companies and with no customer announcements or case studies (pharma marketers just hate giving away their “secret sauce”).... read more.

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