Case Study:

Freescale Semiconductor – Show-stopping Social Media Strategy

LPP had helped long-standing client Freescale Semiconductor break through the noise at the Consumer Electronics Show (CES) event for several years. But as mobile devices began to explode and Freescale competed for mindshare with major chip makers, such as Intel and NVIDIA, LPP was asked to devise a strategy that ensured that key audiences saw Freescale for the market leader it was. To build Freescale’s buzz around CES, LPP created a viral contest called the “Smart Mobile Device Pundits List,” a collection of must-read industry informants, analysts and bloggers who report on the latest in consumer device trends, reviews and news. A veritable “who’s who” among reporting on smart mobile devices, the list gave the most impactful consumer industry contributors a chance to receive the recognition they deserved. The contest has been conducted entirely online during or after the CES event, and each year LPP has expanded the participation levels and made recommendations to utilize more social media channels to make it easier for media, bloggers and industry followers to engage. In 2012, engagement levels reached more than 10 million followers, between blog posts, Tweets, Facebook posts and Google+ postings about the contest. Around the last CES show, Freescale gained more than 1,500 of the right followers across Twitter, Facebook, LinkedIn and Google+, driven by interest in the contest, and also established new relationships with the leading consumer and business press writers in the mobile space. Not to mention, several of the pundits have put bragging rights about the Freescale contest in their personal bios, thus expanding the program’s overall impact.

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