LPP was honored with four awards during the 50th annual Bell Ringer awards ceremony. Held at The State Room, and hosted by the Publicity Club of New England, the gala recognized exceptional PR campaigns from dozens of agencies, companies and nonprofits across New England.
While LPP does exceptional PR work every day for its clients, some campaigns really stand out as award-worthy. This year, we entered four campaigns and all of them were winners this year. Both healthcare and technology work was honored at this year’s ceremony.
- Silver Bell for a Healthcare Publicity Launch Campaign recognizing the Philips team for their work soft-launching SmartSleep at CES. This campaign focused on raising visibility for a new sleep product – in an intensely crowded market – and secure media interest for the official launch later in the year. The team even secured coverage on Live! With Kelly and Ryan in support of this campaign.
- Bronze Bell for a Healthcare Publicity Campaign again recognizing the Philips team for their work securing coverage at a show with few media in attendance. With a really smart, focused media strategy, the team saw a 120 percent year-over-year increase in secured media coverage. The campaign also earned positive feedback from journalists, including a “This is the coolest thing I’ve seen at the show” from Dave Fornell, editor of DAIC, commenting on the augmented reality demo.
- Bronze Bell for Response to Breaking News for the Arbor Networks team for getting coverage about the Reaper IoT botnet issue. Working quickly, the team secured coverage in some of the most coveted security publications including Krebs on Security, Dark Reading, Ars Technica and ZDNet.
- Merit for a Healthcare Publicity Campaign recognizing the Philips team once more for their work telling a comprehensive story at a crowded show with lots of competitor news. Nearly 63 percent of the coverage the team secured told the comprehensive connected health story in several top healthcare publications.
LPP has been the recipient of many Bell Ringer awards in the past. These most recent awards strengthen our focus on delivering results for our clients – and we look forward to earning more in the future!