Lois Paul & Partners (LP&P) is unique in the way it partners with clients and closely ties public relations efforts to client business goals. LP&P becomes intimately familiar with its clients’ revenue drivers, partner initiatives and customer buying patterns in order to craft and implement a PR program that works with the overall marketing plan to positively impact sales. This approach enables LP&P to create customized communications programs that help clients solve business problems, overcome competitive issues and capitalize on market opportunities.

With programs specifically tuned to each client’s business goals, LP&P proactively pursues opportunities that produce coverage, promote thought leadership and disperse compelling messages to the right audiences in the best medium. In particular, LP&P is a leader in the use of social media tools to engage new communities of influencers for clients. LP&P has designed and maintained a wide range of successful communications programs for its clients through corporate and customer blogs, Twitter and YouTube channels, online communities and a variety of multimedia tools (such as podcasts, b-roll, and online videos). Our senior management team has been sought after for commentary on social media topics and Lois Paul’s insightful views regarding social media, dispensed on the agency’s blog, Beyond the Hype, have been recognized in articles by leading publications including The Boston Globe and Business Week.