Anastasia EfstratiosThough the world of communications has changed a lot since Anastasia jumped into it from running events more than 16 years ago, the fundamentals haven’t. She leads her teams with this in mind, reminding everyone that the makings of a good story remain rooted in “old school” PR, no matter the medium. Anastasia gets most excited when her teams land great placements because at the end of the day she knows her clients want results that tell their story to their target audience – and the killer placements are what they remember most.
Anastasia is creative, pushes the envelope, and doesn’t like the word “no.” To her, that means “not now.” It drives her to think of a better hook that may resonate. No news, no biggie. Strong opinions, and executives who aren’t afraid to share them, are one of her favorite weapons in this new world of PR.
"Getting real matters. Helping to align reality with reputation is key. This I consider very compelling. The time our team spends getting to know us is commendable." - LPP Client
"You have to understand the value of PR to appreciate the value of LPP. So I think this idea is meaningful to those who really appreciate the work it takes to align the right message for the right medium at the right time." – LPP Client
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