Don joined LPP in 1997 with a background in PR, marketing and journalism. He is a primary point of contact for his clients and is responsible for driving the strategic direction and day-to-day momentum activities of their programs as well as being LPP’s social lead. This includes launches, announcements, exec succession, product reviews, digital media, thought leadership and influencer and media relations campaigns.
Don has experience in a variety of technology markets including business intelligence, cloud, Big Data, e-business (B2B, B2C), IT and Network monitoring, Internet Telephony, MSP, RFID, SaaS, storage and VoIP and he specializes in high impact product and service introductions.
Don has worked with a number of clients on company repositioning and building company name recognition. In addition to developing and executing results-oriented PR programs, he maintains strong relationships with many key media influencers and editor and news-level contacts. It is rumored that Don has never met a storage, networking or IT monitoring technology he hasn’t liked. Additionally, Don manages the LPP Digital Team and is responsible for providing recommendations on successfully integrating communications for high level impact for all of LPP’s clients. He’s also in the know and taps his sources to glean competitive information he then leverages for his clients
Don has won the following awards:
Prior to LPP, Don worked in marketing and PR for a management consulting company developing targeted programs and coordinating executive visibility. He also worked at National Public Radio’s Boston affiliate, WBUR and was the assistant producer and director of station services for NPR’s “Car Talk.” Prior to WBUR, he was a freelance writer for Fax, The Kendall Square Newsletter and assistant circulation director for Dole Publishing.
Don earned a B.A., in international relations from Tufts University, and took continuing education courses in communications and business at Boston University’s Metropolitan College.
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