LPP Team | PR Experts | Communications Professionals

Melissa Zipin
Executive Vice President, Healthcare and Managing Director

Melissa founded and currently leads the agency’s Healthcare Practice. She joined LPP in 1998 and has more than 18 years of experience in healthcare and consumer tech public relations and advertising.

Melissa has extensive experience launching medical device and health technology companies and products. She spearheaded Restore Medical’s national and regional launch of the first implantable device for treating sleep apnea, which resulted in more than 800 million impressions – with coverage in The Wall Street Journal, News Day, Reader’s Digest and Woman’s Day and on The Tonight Show, Good Morning America, Discovery Health, CNN and more than 700 regional broadcast outlets in all 50 states. Melissa has relationships with health and medical producers and editors at key media outlets including The Today Show, Good Morning America, NBC Nightly News, CNN, Discovery Health, Reader’s Digest and Reuters Health, among others.

In addition, Melissa’s experience includes leading programs specifically designed for executive thought leadership, corporate messaging and repositioning, as well as patient recruitment, physician and consumer awareness.

Her healthcare clients have included: Philips Healthcare (patient care, clinical informatics and telehealth solutions), SynapDx (diagnostics for autism spectrum disorders), Nuance Healthcare (speech recognition and clinical documentation), Optum (services arm of UnitedHealth Group; Provider Solutions and Accountable Care Solutions Groups), AirStrip (healthcare mobility solutions and services for providers), PerfectServe (clinician-to-clinician communications software), Valence Health (software and services for clinical integration and provider-sponsored plans), Connexall (hospital-wide interoperability engine); Picis (software for high-acuity care areas of the hospital), Change Healthcare (cost transparency solutions), BearingPoint (health and life sciences consulting), Empi (non-invasive devices for pain management, recovery and rehabilitation), Restore Medical (minimally-invasive devices for sleep apnea and snoring, now part of Medtronic), Enteromedics (obesity management implant), MedicalCV (minimally-invasive atrial fibrillation implant), Gynecare (women’s health therapies, now part of Ethicon), TargetRx (pharmaceutical marketing information), Medidata Solutions (clinical development solutions), Clinsoft (clinical data management), Galt Associates (pharmacovigilance), Xpogen (bioinformatics), and HealthGate (health content management).

Melissa received the Silver Anvil Award from the Public Relations Society of America and Bell Ringer Awards from the Publicity Club of New England for her work launching the first outpatient, non-invasive alternative to hysterectomy for the treatment of menorhaggia for Gynecare, Inc., and for Restore Medical.

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