LPP Team | PR Experts | Communications Professionals

Susan McCarron

Senior Account Manager
 

Susan joined LPP in 2005 and has more than 13 years of experience in PR, working directly with clients in the healthcare and technology industries.

Susan has expertise in developing and driving strategic communications campaigns, including message and content creation, thought leadership programs, product launches, social media programs and proactive pitch efforts. She maintains relationships with key healthcare media and has generated coverage for clients in The Wall Street Journal, USA Today, The Philadelphia Inquirer, The Boston Globe, Modern Healthcare, Pharmaceutical Executive and Medical Device & Diagnostics Industry. Susan has also secured broadcast media coverage in several top 50 markets, including Boston, Cleveland and Los Angeles.

Susan has worked with clients across the healthcare chain, including those targeting hospitals and health systems, physicians, patients and pharmaceutical and medical device companies. Her current and former clients include:  Philips Healthcare (telehealth, informatics solutions and services), Optum (accountable care solutions), OptumInsight (provider technology and services), Picis (software solutions for high-acuity care ), PerfectServe (clinical communications platform), Valence Health (value-based care consulting and services), Change Healthcare (healthcare cost transparency solutions), SynapDx (autism diagnostics), Restore Medical (Pillar Procedure for snoring and sleep apena), Empi (pain management system), Comprehend Systems (clinical data insights), and Medidata Solutions (clinical development solutions). 

Susan has been featured in PR News for her work with Change Healthcare and SynapDx.

Prior to joining LPP, Susan managed accounts at Topaz Partners, a Boston-based firm that supported a range of internationally- and locally based technology and life sciences clients. She has also served as editor and reporter at local news outlets including WJAR NBC-10 in Providence, RI. 

Susan graduated from Villanova University with a B.A. in communication with a concentration in journalism and is currently working toward her master’s in public health (MPH) at Tufts University.

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What are our clients saying?

 

"Getting real matters. Helping to align reality with reputation is key. This I consider very compelling. The time our team spends getting to know us is commendable." - LPP Client


"You have to understand the value of PR to appreciate the value of LPP.   So I think this idea is meaningful to those who really appreciate the work it takes to align the right message for the right medium at the right time."  – LPP Client

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