Ted Weismann

Senior Vice President, Client Services

Ted is LPP’s Digital Practice Leader, but please don’t call him a social media guru.  That moniker is reserved for individuals who spend all of their time at conferences, tweetups and on Twitter. Ted has been with LPP for 18 years (starting as an intern!) and founded the practice in 2004. Ted has the most fun living in the trenches with clients and executing award-winning programs that integrate social media with not only marketing and communications, but also with other important functions like business development and customer support. What keeps him awake at night is making sure social media is measured based upon outcomes like new leads or higher customer satisfaction vs. Twitter/Facebook followers or Klout scores. Like the entrepreneurs Ted counsels, he considers himself a passionate self-learner who is motivated by new ideas, leads by example and demands excellence.  Outside of LPP, Ted is a devoted family man and avid runner who completed his first half-marathon in 2011.

Check out Ted's recent recognition as a #FollowFriday pick here!