What is an Editorial Calendar? An editorial calendar, often referred to as an “Ed Cal” amongst PR professionals, is a calendar that publications use to organize and plan their content. At

As the end of 2016 approaches, like many, we are excited to put the past 12 months behind us and prepare for a new year. Unfortunately, the end of the year

Happy Friday! We’ve got a lot of social media updates this week, including Facebook combating “fake news,” Snapchat groups, Twitter’s new live videos, Instagram stories, and much more. Get all the

It’s been a busy six months since I took the reins at LPP, and I’m proud to share two exciting developments. The first is the new LPP brand and website –