Turning an Apple Event into a PR WindfallBuilding on its longstanding relationship with Apple, AirStrip developed a Sense4Baby app for iOS mobile devices—an innovation that Apple chose to spotlight in its major Apple Watch launch event. Learn how LPP helped AirStrip capitalize on this opportunity to gain increased visibility as a healthcare game-changer.
Leveraging a Cyber Attack to Reposition an Industry LeaderWhile Arbor was recognized as a leader in DDoS mitigation, the company was expanding its product portfolio to deliver end-to-end cybersecurity solutions. The challenge was to reshape the media’s perception of Arbor to be a thought leader and provider of solutions for detecting and defending against advanced network threats.
You’ve got six months…“You’ve got six months to save us – otherwise, our doors will close.” That was the challenge LPP accepted. As a relatively young company, Change Healthcare was struggling to stand out in a crowded marketplace dominated by a large competitor that was backed by big names in the industry. The company needed to significantly raise its visibility to attract new investors critical to its survival.
Helping a Chip Producer Get in the Driver’s SeatFollowing the merger of NXP and Freescale, the company was the number one supplier of chips to the automotive market. Anxious to make sure the market recognized the company’s automotive expertise, NXP wanted to make a big splash at its annual user conference, FTF.
Reprogramming a Tech Leader as a Premier EmployerGE Capital was eager to position the company as a great place for rising IT stars to begin and grow their careers. A key objective was to position GE Capital’s global CIOs as transformational leaders.
Turning a Toy Brand into an Educational InnovatorLEGO Education was preparing to go to market with WeDo 2.0, a new LEGO-brick-based product and curriculum designed to help teachers bring STEM (science, technology, engineering and math) subjects and skills into elementary classrooms. The company wanted to “make a splash” and position LEGO Education as a leading ed-tech product company.
Grabbing the Spotlight from an Industry LeaderOptum needed help launching and promoting its newly formed Accountable Care Solutions group at a time when everyone was looking to ride the “ACO” wave. At the time, Optum’s major competitor appeared to be leading the market with customer win announcements. Learn how LPP helped achieve coverage that eclipsed the market leader by 600 percent.
Repositioning a Healthcare Leader as a Technology InnovatorPhilips Health Tech businesses (12 of them!) sought to reposition themselves as an innovative provider of health technology solutions and services. The company also wanted to shift its communications strategy from an event-centered approach to a more proactive and sustainable model, while achieving greater consistency across business groups.
Generating Funding and Credibility for Autism DiagnosticsAs SynapDx prepared for its first large-scale clinical trial, the company needed to increase its corporate profile and awareness to meet several key objectives: drive patient recruitment for the multi-site trial, attract investors, and generate awareness and credibility among its core audiences—clinicians, families, and the scientific community.