"Our media relationships in the storage market are second to none, which is extremely important in a noisy market full of storage giants and smaller startups. Those relationships combined with our deep expertise and understanding of the trends, issues and debates across many storage segments are what our clients value most about partnering with the storage PR professionals at LP&P."
Lois Paul, Principal

Practice Areas

Storage Practice

Aggressive PR Driving Visibility and Results

Lois Paul & Partners (LP&P) has more than 22 years of experience promoting leading storage companies. Our storage practice has executed programs for large, global corporations as well as innovative, emerging companies. Over the years, LP&P has cultivated a strong network of influencers covering various aspects of this sector including storage, network management, networking, security, software and hardware, tape and disk.

Our storage experts have helped numerous clients break into new markets like eDiscovery, and new protocols such as Fibre Channel over Ethernet (FCoE); take mindshare away from large competitors; and drive category leadership in areas such as archive, classification, data de-duplication, green storage, indexing, storage connectivity, and unified systems.

In addition, LP&P’s breadth and depth of IT storage experience spans all of the major storage issues including standards, server consolidation, convergence, BC/DR, CDP, iSCSI and Fibre Channel, NAS and SANs, Security and Encryption, Tape and Disk, VTL and Virtualization among others.

Our public relations support for storage clients includes services ranging from strategic counsel; messaging and positioning; competitive analysis; industry analyst relations; developing speakers bureaus; editorial services such as press releases, bylined articles, and case studies; media relations and financial communications; product review programs; award programs; launches and tours; event management; international PR coordination; social media such as blog and Wiki development; and support of business partner programs. 

At LP&P, we value the relationships we have with our clients and invest heavily in increasing our knowledge and understanding of our clients needs. We treat each client as a business partner and work to make that partnership, and ultimately, the PR program, a success. We invite you to learn more about the storage practice at LP&P and to experience the difference we can make for your organization. To view the full portfolio of current and previous clients LP&P has worked with over the past 22 years, please visit the client section of our webpage at www.loispaul.com/clients.

 

storage clients