HOW CAN WE HELP ACHIEVE YOUR GOALS?
To stand out in a crowd, you need to have a clear, compelling Point of View. Our proprietary POV Program, including our Storytelling Training, ensures your spokespeople break through the noise to drive the discussion. We start by learning your perspective on hot button topics and market issues, then frame your ideas into gripping narratives. We also revisit your POVs regularly to ensure it’s fresh and up-to-date.
Compelling content is the coin of the realm across both earned and paid media. From bylines and blog posts to infographics and video, we know how to create content that develops story angles and ideas. We move beyond industry buzzwords, delivering a fresh perspective and proof that you’re a leader in the industry.
Getting others to do the talking for you can be tricky, but it’s invaluable. We gather your customer stories, then we find creative ways to leverage positive feedback beyond a conventional press release, such as media interviews, blog posts, bylines, and more. We know how to work with your customers to make PR a win-win.
Our social programs are a key element of our integrated communications strategy. Our level of involvement with your social media is up to you; we can provide high-level strategy and oversight, create content calendars that you run with internally, or provide full-scale management of your social media platforms, soup-to-nuts. Whichever approach you choose, we produce tangible outcomes – not just “likes.”
Communicating financial news requires specialized expertise. LPP has extensive experience crafting financial communications that are clear, concise and compliant. We can position your company to get investors’ attention or to prepare for transitions including mergers and acquisitions, sales, IPOs, and more.