Social Media

The extent to which social media is changing how companies communicate with and engage their communities is well-chronicled. LPP's approach to social media is rooted in our core value proposition of tying PR strategies closely to business goals and objectives. Just like the sum of the parts is greater than the whole, we believe strongly that social media must integrate with traditional PR as well as customer and partner programs for the greatest business impact.

Our social media services are vast, and our digital practice team stays on top of what’s next and infuses the latest and greatest into everything LPP offers. Social media optimization, blogging and community relations, digital media production, SEO and social media training and policy development are just a few of the services we offer -- and we do it with the same level of integrity and transparency that’s been our hallmark.

Case Study

ThingMagic – Social Media in 100 Days or Less

When LPP began working with ThingMagic, developer of RFID (radio frequency identification) readers, the market was just beginning to take off.  From access cards to enter buildings to automated toll collection systems to tracking products at Wal-Mart, RFID applications were popping up across a range of markets – and with it came rising completion, RFID naysayers and a crowd of competing voices and often distorted public perceptions. ThingMagic looked to LPP to.... read more.

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