Anastasia joined LPP in 1998 and has 18 years of strategic communications experience. Her strength is leading teams for flagship accounts across our technology and healthcare practices.
Anastasia is instrumental in driving thought-leadership programs and establishing executives as industry experts in top-tier publications. One of her key strengths is mapping issues to executive opinions and using these storytelling platforms to drive proactive programs such as profile, byline and rapid response campaigns. She also expertly connects product, partner and customer announcements back to her clients’ corporate strategies so they demonstrate progress. Anastasia oversees analyst relations, vertical campaigns and global measurement efforts to ensure programs are meeting clients’ business goals. And, she uses her media relationships to secure impactful stories across top media including Bloomberg TV, CIO Journal, CNBC, Dow Jones, Forbes, Fox Business News, IBD, Reuters, TheStreet.com, The New York Times, The San Jose Mercury News, and The Wall Street Journal.
Anastasia also brings a wealth of knowledge to various corporate initiatives such as crisis communications and M&A planning, message and narrative development, and executive coaching.
Anastasia earned a Bell Ringer award for her work securing regional business coverage and is sought after to speak to rising PR pros, recently participating in panel presentations at Boston University’s PR Lab, a student-run PR agency.
Prior to LPP, Anastasia worked as a conference manager at the Institute for International Research (IIR) running large, multi-track conferences in the consumer packaged goods and healthcare sectors, and she wrote monographs for event sponsors such as Roche Labs.
Anastasia is fluent in Greek, proficient in French, and has a working knowledge of Spanish. She earned a B.A. in international relations and French literature from Boston University, graduating cum laude, and earned an M.S. in corporate communications, also from Boston University, graduating with distinction.