Since joining the agency in 2009, Siobhan has worked across healthcare and technology teams, bringing new insights to both industries.
Siobhan’s extensive account strategy and media relations experience have resulted in strong communications programs for her clients in the life science, healthcare, enterprise technology and telecommunications sectors. By leveraging product launches and developing creative thought leadership campaigns, Siobhan’s clients are often considered industry experts, as evidenced by the wealth of digital, print and broadcast coverage secured across national, regional and trade outlets including (but not limited to): The Wall Street Journal, Fast Company, Modern Healthcare, eWeek, Bio-IT World and RCR Wireless.
In addition to maintaining relationships with key media and analyst influencers, Siobhan creates social media programs and manages content development activities, crafting on-message press releases, bylines, blogs and infographics.
Prior to joining LPP, Siobhan worked in public relations in higher education at Boston University and in-house at Walt Disney, supporting the Parks and Resorts department (ask her about launching the Tower of Terror in Paris).
Siobhan graduated magna cum laude from Boston University with a B.S. in communication with a concentration in public relations and a minor in Spanish.