Organic cotton

Due to contemporary challenges associated with care for the environment and protection of human rights, more and more consumers pay attention to the raw materials from which clothing is manufactured as well as the conditions in which clothes are manufactured. To meet the expectations of our customers as well as the commitment to more extensive control of our supply chain, the collection of our flagship RESERVED brand will include products made of organic cotton.

Why choose organic cotton?

Organic cotton is a natural raw material – the safest for both the health of users, for people working at its production and also for the environment. Production of organic cotton is a process which guarantees benefits to nature, consumers and the supply chain.

For producers and plantation workers

In order to conduct business as well as obtain and maintain appropriate certificates, producers of organic cotton are regularly subject to detailed checks of specialised organisations and institutions. They verify, among other things, the method of growing and yarn dyeing process, but most of all the working conditions for people involved in the cultivation and processing of the raw material. By choosing products made of organic cotton, you support eco-friendly plantations and the formation of new socially responsible businesses in different parts of the world.

For the environment

The process of growing organic cotton is harmonious – it takes place in accordance with the processes occurring in nature, and planters do not use chemicals, including pesticides or artificial fertilisers. The impact of the functioning of organic cotton plantations on the environment is many times smaller than in the case of plants manufacturing the raw material using industrial methods. Organic production consumes much less water, generates less CO2 emission, and ensures that harmful substances do not penetrate the soil, groundwater or rivers. In addition, products made of organic cotton can be washed at low temperatures, resulting in less energy consumption.

For customers

Choosing clothes made of organic cotton, our customers are assured that it had no contact with the chemicals which are used as standard in the textile industry. Organic cotton does not irritate sensitive skin and does not cause allergies. Clothes made of natural fabrics are the ideal choice for everyone, but particularly for infants and young children. Organic cotton is breathable, "breathes" naturally and at the same time provides warmth on cooler days. People choosing products with this kind of cotton also often point to the fact that their clothes have a nice smell and are soft to the touch. Organic cotton fibres are stronger, more resilient and more resistant to stretching, do not fade, perfectly withstand intensive movement as well as repeated washing. Another thing important to consumers is also a guarantee that the clothing they wear is made of material produced with respect for the rights of people involved in this process and for the environment.

Organic cotton and organic process?

The RESERVED collection offers customers two types of products made of organic cotton – the first of them are clothes made of fabrics containing ORGANIC COTTON, the other models are made in an ORGANIC PROCESS using ORGANIC COTTON. What is the difference?

Products containing organic cotton

Products containing organic cotton are models which, in whole or in part, were made of cotton yarn produced by eco-friendly plantations. Information on the content of organic cotton in the model is always given on the label, which also includes data on the country of production, or instructions for use and maintenance of the product.

Products made in the organic proces.

The organic process ensures that clothes contain organic cotton fibres, but also the successive stages of the process of production of organic clothes - from spinning to the production of nonwoven fabric, dyeing, printing to finishing of the finished models - take place in a certified plant. This is the most advanced model both in terms of controlling production conditions and monitoring its impact on the people involved in the process and on the environment. The manufacture of some models in the collection in the organic process is our conscious choice made towards responsible fashion.

For more information about the global standard for organic fabrics see – GOTS.

The RESERVED organic line bears the ETKO logo. – ETKO.

Organic cotton in the RESERVED collection