SAVE THE DATE: LPP’s 3Q22/23 videoconference, 15th December, 12.00 am CET

Dear Sir or Madame,

LPP, the leading CEE fashion company, has the pleasure to invite you to participate in its videoconference, on Thursday, 15th December, 12.00 pm CET.

The CFO, Mr Przemysław Lutkiewicz and IR Manager, Magdalena Kopaczewska will comment on the company’s 3Q22/23 numbers and developments.

Videoconference in English will be available under the following link:

https://livingmedia.com.pl/live/lpp/market3Q2022

During the online broadcast participants will have the possibility to ask questions using chat.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Reserved hailed the most important clothing brand in Poland

For the second time now, the Editorial Board of “Forbes” published a ranking of the Top 200 most valuable Polish brands. The top 20 included Reserved, which, together with House and Sinsay, landed a place on the podium in the list of clothing brands. The three brands of the Gdańsk-based company recorded spectacular increases in valuation in Poland.

The “Forbes” ranking was created by the Editors of the monthly together with Minds & Roses – a research company. The ranking was based on a consumer survey of 300 Polish brands and the most significant foreign competitors. Their value was calculated based on their position and sales achieved in the Polish market.

Reserved ranked 19th in the nationwide ranking, moving up as many as 14 positions year-on-year. The biggest jump up in the ranking, by 45 places, was recorded by House, which was ranked 39th, and Sinsay – the youngest brand in the company’s portfolio – was ranked 41st. Therefore, three LPP brands found themselves on the podium in the “clothing” category.

The total value of this year’s winners amounts to nearly PLN 57.6bn. The largest growth was recorded by clothing industry, up almost 56% year-on-year, gaining a total of PLN 2.0bn, of which over a half – PLN 1.3bn – was the value of three LPP brands: Reserved, House, and Sinsay. The House brand’s valuation of more than PLN 320m constitutes a rise by nearly 200%, a record result among the competing brands.

The record valuation of House and the very high position of our flagship brands Reserved and Sinsay are the result of a long-term development strategy and the brands’ excellent adaptability in the face of new market conditions. Focusing our attention on the changing habits and expectations of our customers, dynamic development of the e-commerce area and creating collections in line with the latest fashion trends is reflected in the perception of our brands by consumers and the correspondingly high market valuation of LPP – emphasizes Przemysław Lutkiewicz, vice-president of the management board, LPP.

The recognition of the brands belonging to the Gdańsk company is the success of the design teams and marketing activity of each brand. The flagship Reserved department operates in Gdańsk, with the assistance of the Warsaw design office, and the teams create collections of women’s, men’s and children’s lines, including premium quality line, as well as Eco Aware collections now accounting for almost 40% of the brand’s offer.

Marketing activities have surely contributed to the perception of the brand. In recent months, cooperation with Monika Brodka brought Gold in the Advertising Creators Club Competition in the BEST OF META category (ads made via social media) and a Silver Sword in the CRAFT category, for a photo shoot by Bartek Wieczorek. Currently, a collection with vintage aesthetics references is being launched, realized in collaboration with Blanca Miro, a Spanish fashion curator.

The other LPP brands are developing just as rapidly. The House and Mohito teams are working in Cracow, while Cropp and Sinsay, the youngest and fastest growing brand in the company’s portfolio, are operating in Gdańsk. The diversity of the latter brand’s collections, aimed at families, women and men, complemented by the Home décor and Beauty lines introduced over a year ago, provides a wide range of products to customers, while guaranteeing easy and accessible shopping experience. Modern and rapidly developing e-commerce channels, including the Sinsay mobile app launched six months ago and already downloaded more than 2.5m times, account for over 30% of online orders.

LPP has been shaping the Polish fashion market since the company’s inception. Both in the headquarters, in Gdańsk, and in the Cracow and Warsaw offices, there are teams of talented and creative specialists who design, order and provide marketing support for collections appreciated by customers. Product or visual communications departments of individual brands are practically the heart of LPP. They consist of people who have an impact on co-creating a friendly work environment. When it comes to the company’s standing, another significant aspect is the culture of our organization strengthened by employer branding activities. This is what influences the perception of the company as a place open to talented, diverse and passionate employees from design specialists, graphic designers, technologists to promotion, merchandising and marketing professionals – points out Sławomir Ronkowski, director of internal communications and CSR at LPP.

Today, LPP operates in nearly 40 countries and has a network of over 1,700 stores. In the second quarter of 2022/23, the company’s revenues increased by over 45% year-on-year, exceeding PLN 4.3bn. The past quarter brought the Gdańsk-based company more than PLN 1.2bn in e-commerce revenue and a high online sales growth rate of 54% year-on-year. Worldwide, LPP employs over 24,000 people, including more than 15,000 in Poland. A total of over 1,100 people oversee the process of creating fashion collections for the five brands in the company’s portfolio. The company’s growth, including expansion into further foreign markets, has been a driver to plan further expansion of its departments and search for employees with various competencies, including in areas not directly related to fashion.

Zdjęcie logo marki Reserved przy wejściu do salonu

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP as best exporter and employer according to the TOP ,,100 Pomerania” ranking

The editorial board of Dziennik Bałtycki has announced the winners of the 26th edition of the ,,TOP 100 Pomerania” been identified. Among these, LPP – a clothing company – was awarded in as many as two categories: Best Exporter and Best Employer. In addition, the Gdańsk-based company was included in the list of 12 distinguished institutions that have shown the greatest commitment to helping Ukraine.

,,TOP 100 Pomerania” is the only breakdown of the largest companies in the region, which has been published by Dziennik Bałtycki every year for 25 years now. Yet again, LPP found itself among the distinguished Polish companies with the greatest significance for the Pomeranian economy. In this year’s edition of the competition, the Polish clothing manufacturer took first place in as many as two categories.

LPP was awarded a statuette in the category of Best Exporter 2021, an award to honour a company with the greatest revenue increase abroad in 2021 as compared to 2020. Despite the difficulties arising from the pandemic, the situation in Ukraine and the uneasy socio-economic situation, the company maintained profitability at a high level, and thanks to well-thought-out decisions managed to come away unscathed from the crisis situation.

At LPP, change is our middle name. Consistent growth, both in terms of sales volume and geographic reach, requires us to be flexible in adapting to uncertain and changing market conditions. Regardless, our ambition remains to stay in the game even in such difficult times and to offer our customers the highest level of services and products – comments Sławomir Ronkowski, director of internal communications and CSR, LPP.

The Gdańsk-based company also received the highest distinction in the category of Best Employer 2021. When selecting the winner in this case, the jury took into account the increase in employment figures compared to 2020. LPP was also included in the list of 12 institutions that showed the greatest commitment to helping Ukraine in Pomerania.

The year 2021 was a time of intensive growth for LPP Group by the end of the year we had increased employment to almost 32,000 people. As we expand our team, we always keep in mind our Pomeranian roots and the values that have guided us since the very start. We offer good opportunities for professional development, which, combined with the competence and commitment of our employees, allows us to develop and promote Polish creativity through our brands, which today are already recognized in nearly 40 markets – emphasizes Sławomir Ronkowski.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP’S STANCE ON SETTLEMENTS WITH SEWING FACTORIES IN BANGLADESH

As regards the false reports appearing in the public space about the alleged payment arrears of LPP to the sewing factories located in Bangladesh, we would like to inform that all financial obligations to Bangladeshi suppliers are fulfilled by the company on an ongoing basis.

At the same time, we would like to confirm that recently, due to the outbreak of war in Ukraine and the termination of operations in Russia, the company has experienced temporary disruptions in the schedule of receiving orders from factories.

Furthermore, we would like to emphasise that:

  • The temporary suspension of some deliveries is a direct consequence of the outbreak of war in Ukraine and the discontinuance of LPP’s operations in Russia. LPP was faced with this situation at a time of dynamic growth for the Russian company, which accounted for over 20% of LPP Group revenues. As a result of the sale of the entity in May this year, the need arose to manage the merchandise ordered (including for several hundred planned stores, which did not ultimately materialise) for this market, with limited storage capacity in our warehouses. This has translated into a temporary extension of the timelines for receiving orders from suppliers in Bangladesh.
  • At the same time, the rescheduling of order receipt allowed for preventing cancellation of orders at the Bangladeshi sewing factories and effective storage of the goods in LPP’s warehouse spaces.
  • As a company that is responsible and aware of its obligations towards its suppliers, we are in constant contact with all companies affected by this situation. We hold individual discussions and make arrangements with them regarding the timelines for receiving orders.
  • We are also in constant contact with the local trade organisation, Bangladesh Garment Manufacturers and Exporters Association (BGMEA), to be able to ensure the right systemic solutions for our partners.
  • At the same time, we ensure that all goods received will be used by LPP. These products will be rescheduled for subsequent seasons and/or offered for sale in Poland or in other markets where we are present.

We would like to reiterate with utmost firmness that the company does not have any outstanding payments towards the sewing factory in Bangladesh.

lppsa raport roczny miejsce pracy 900x600px

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Sinsay app among the most popular mobile apps in Poland

In less than six months since its launch, the Sinsay mobile app, prepared by Silky Coders and Future Mind, has recorded 2.5m downloads, while taking the lead in the “shopping” and “free apps” categories in the AppStore and Google Play stores. Thanks to the app, customers today make already 30 percent of the brand’s e-commerce orders.

 

The trend of growing interest in online shopping, which has been observed for a long time now among apparel customers, is not slowing down. Sustained high sales dynamics in the e-commerce channel of all LPP brands, including the growing popularity of shopping via mobile devices, confirm that customers increasingly value easy access to the offer and the ability to make quick purchases. To meet their expectations, back in 2021, the Polish clothing company decided to start work on a mobile app for its youngest brand.

The mobile app for the Sinsay brand appeared on the market in April this year. In the first weeks, it was tested on a selected group of customers, and already in May it went into general distribution. In June it surpassed one million downloads, and this was an organic growth, without the support of promotional activities. Today it already hit 2.5m downloads.

Now, over 30% of Sinsay’s e-commerce orders are processed through the app. This share is increasing month by month.

Such great interest in the app has exceeded our expectations. In the coming months, we will significantly expand its functionalities, which will certainly translate into an even higher share of sales. According to my estimates, it will soon generate half of the revenue at Sinsay and the vast majority of traffic on the brand’s website. Customers who use the app are more likely to return to us and are satisfied with their shopping experience. It is the main pillar of our future development and for this reason it’s already the most important sales platform for us – emphasizes Michał Laskowski, e-commerce director, Sinsay.

The app is highly rated by users – it received 4.7 points out of a possible 5 in the AppStore, and as many as 4.9 in the Google Play store. It ranks high in the “shopping” and “free apps” categories.

Responding to the needs of LPP and its fastest-growing brand, we had to create an innovative app that meets the needs of a diverse customer segment, goes far beyond basic functionality, and on top of that, sets new standards in fashion m-commerce. That was the base for our efforts to design the app’s user experience and interface from scratch, placing great emphasis on intuitiveness and ease of use – says Tomasz Woźniak, CEO of Future Mind.

The app’s key features include Sinsay ID which users can add as a widget on their phone. This solution enables a quick return of goods without a receipt, if the purchase was previously registered in the app, as well as easier pickup of the order in a stationary store. After scanning the ID, the store assistant sees the merchandise ready for pickup, and during the return, the system links the products to the customer’s individual code.

In the latest version of the app, users have several payment systems at their disposal, including PayPo and Blik One Click, which were introduced in recent weeks, an appraisal form, color variants on product lists, and a novelty tab with pieces that have just gone or will go on sale. This makes it easier to plan your shopping and allows to create a list of favourite products.

– The strengths of the Sinsay app lie in its visual layer and information architecture, which have been optimized for friendly, personal communication. The whole thing engages users and corresponds perfectly with the brand image – emphasizes Przemysław Wiśniewski, Senior Product Owner at Silky Coders.

In addition to the latest functionalities, the app users will find the location of stores in their area, a function for scanning products and information about their availability online or in another store. Upon downloading the app and logging in for the first time, customers receive a welcome voucher for a 15% shopping discount.

All of the Polish clothing manufacturer’s efforts to make it easier for customers to access Sinsay’s offer and shop in the omnichannel model confirm the importance of the youngest brand in the company’s revenue structure. Investments in the latest UX solutions are also a response to the brand’s customer preferences, with 40% of revenue in the second quarter of this year already coming from e-commerce sales.

W męskiej dłonie telefon marki iPhone z otwartą aplikacją Sinsay

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Zdjęcie budynku centrum dystrybucyjnego od strony wejścia, z logo LPP na ścianie po prawej, ujęcie ukośne, miniaturka

LPP Distribution Centre in Brześć Kujawski hailed as the Best New Warehouse of the Year in Central and Eastern Europe

The distribution centre in Brześć Kujawski has been recognised as the Best New Warehouse of the Year in Central and Eastern Europe. The 12th edition of the CEE Region Eurobuild Awards is behind us.

The 12th CEE Region Eurobuild Awards gala was held in Warsaw, honouring the best projects and the most outstanding people and teams that have stood out among the construction industry players in Central and Eastern Europe over the past 20 months.

The winners in 35 categories were selected by more than 400 tenants and a jury of 200 experts. The LPP Distribution Centre in Brześć Kujawski was recognised as the Best New Warehouse of the Year in Central and Eastern Europe. As many as 10 facilities were nominated in this category.

The award committee appreciated the investment for its aesthetics, functionality and implementation of sustainable development principles. The Distribution Centre, designed by the architectural office Tacakiewicz Ferma Kresek, stands out in the market of industrial and warehouse facilities due to its many elements, such as a unique entrance portal, circulation routes and surrounding greenery, a façade reminiscent of a fabric structure, spacious interiors, large glazed areas providing daylight, bus platforms and bicycle infrastructure in front of the building, as well as ecological solutions such as photovoltaic panels, heat recuperators, water recovery installations and motion sensors controlling electrical installations. The ambitious vision of LPP Logisitics, in cooperation with the designers and contractor, made it possible to create a trend-setting facility for this type of investment.

The 75,000 m2 state-of-the-art centre opened in February 2022 and provides for the distribution of up to 8m items of clothing and accessories per week. Its storage capacity is 40m items, which is equivalent to 67,000 pallets of goods. The automation solutions used, including two sorters with a unique drop design, enable up to 1,000 stores to be served simultaneously. The facility, powered by renewable energy, was designed with sustainable building standards in mind and has been BREEAM certified.

The awards are organised by Eurocee, publisher of the English-Polish monthly – Eurobuild CEE. The Eurobuild Awards aim to recognise the most outstanding representatives of the construction industry and projects, with the long-term goal of helping to create a group of professionals who will have a real influence on the shape of the investment market in the CEE region, as well as supporting the process of establishing the principles and directions that this market will follow in the future.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

The second quarter of this year meant intense development of LPP in European markets

• In the second quarter of the 2022/23 financial year the revenues of the Polish clothing manufacturer increased by over 45% YoY[1], exceeding 4.3 PLNbn.

• The past quarter brought the Gdańsk-based company more than PLN 1.2bn in e-commerce revenues and a high online sales growth rate of 54% YoY.

• Dynamic expansion of the Sinsay brand – sales growth of 63% YoY, further development of retail space and excellent results on new e-commerce markets: in Greece, Spain, and Italy.

• Consistent growth in European markets brought LPP another quarter in a row of higher revenues from abroad, which accounted for 57% of Group revenues in Q2 2022/23.

• Western Europe a source of future growth for LPP: plans for 2023 include the debut of Reserved in the fashion capital – Milan – and expansion of the brand in London – opening stores in three shopping malls.

In the second quarter of this financial year, LPP performed well financially despite the changes related to the war going on across the eastern border. Even after the company’s withdrawal from the Russian market and in view of the security-restricted operation of the business in Ukraine, where 96 of LPP’s 159 brand stores are currently operational, sales revenue in the period from May to July exceeded PLN 4.3bn.

Despite the lower gross margin, which reached 52% in the second quarter, the company generated a net profit of over PLN 514m for the first half of this year. The good results are the effect of consistent realisation of the goals that the Polish manufacturer had set out in its new strategy for development in foreign markets and at the same time confirm the rightness of the decisions taken in this area. The company maintains its growth targets of annual revenues of more than PLN 16bn in the 2022/2023 financial year and PLN 5bn in e-commerce.

As the financial figures for the past quarter show, compared to the period a year ago, when we were still operating in Russia, the Group’s total revenues increased by 19%t YoY. However, if we exclude the Russian market completely in both periods, we can speak of an increase of up to 45% In such difficult market conditions, this is a very good result and confirms the positive reception of our collections in the other countries. In all markets, customers were keen to shop both in-store and online. Despite rising inflationary pressures, we are not seeing a slowdown in customer shopping trends at the moment. To a large extent, this is the result of interest in the autumn wardrobe change and the back-to-school offer – explains Przemysław Lutkiewicz, vice-president of the management board, LPP.

The hit collections also brought the company an increase in e-commerce turnover by as much as 54% and revenue from this channel of over PLN 1.2bn. The majority, 70%, of purchases were made via mobile devices. The company’s offer was available online in 32 countries. The highest growth in online sales, almost 90%, was recorded in the European market, and was driven by the dynamic development of Sinsay. The youngest brand in the LPP portfolio, thanks to intensive omnichannel development, performed very well in the second quarter and recorded growth of 63% YoY. As a result of online expansion abroad, in new e-commerce markets alone – in Greece, Spain and Italy – the brand achieved revenues of approximately PLN 23m, which is similar to the total performance of the Reserved pan-European e-store. Sinsay’s total revenues exceeded PLN 1.6bn, of which around 40% originated from the online channel. Expanding its network of traditional stores, the brand gained more than 50 new locations and increased its retail floorspace by more than 15% compared to the first quarter of this year.

We treat the growth of the Sinsay brand as a positive effect of the natural increase in the popularity of value-for-money offerings in the current economic climate. At the same time, although we are not yet experiencing a reduction in spending on clothing among customers in the sale of our brands, given the market conditions, we are reckoning that we will have to deal with the effects of inflation in the coming months. The weakening purchasing power of consumers, the rising dollar exchange rate, which means for us to purchase goods for future seasons at higher prices, and the inflationary increase in other costs, including transport, are already forcing us to raise prices. There are many indications that this trend will continue in the long term – comments Przemysław Lutkiewicz, vice-president of the management board, LPP.

The cost increase observed by the company is, on the one hand, a result of the development of the traditional network. On the other hand, however, it is also the result of intensifying inflationary pressure visible in every area of the company’s operations. Rising energy prices, which are an element of operating costs, are also not insignificant. In this context, the decision already taken last year to diversify the energy portfolio and use renewable energy to power the company’s facilities proved to be strategic. The ten-year contract with Figene Energia, signed in 2021, safeguards the company against the growing financial risks in the energy area. According to the contract, the supply of green energy from wind farms to the offices, the Distribution Centre in Pruszcz Gdański and selected LPP stores in Poland is expected to commence in January 2023.

Despite the difficult international situation and the market conditions in all countries affected, the second quarter of 2022/23 turned out to be another quarter for LPP in which revenues from abroad were higher than from Poland. In the period from May to July, they accounted for as much as 57% of total revenues. Consequently, the company had 1756 traditional stores in 25 markets, and the online offer was available in 38 countries. The best results were achieved in European markets, where, in addition to Poland, Romania (PLN 349m), the Czech Republic (PLN 284m) and Germany (PLN 200m) were the sales leaders. Europe also showed the highest turnover dynamics at 61% YoY.

– The high dynamics in the EU countries confirms that the change in strategy we made in the first quarter and our focus on developing the company in Southern and Western Europe was the right decision. The results achieved in the second quarter are a good forecast for the future and allow us to take an optimistic view of LPP’s presence in these regions. Preparations for the opening of Sinsay stores in new markets await us soon – in December 2022 in Italy and in the first quarter of the next financial year in Greece. Our plans for next year also include the debut of Reserved in the fashion capital, Milan, as well as the expansion of our flagship brand in London, where we want to open three new stores – concludes Przemysław Lutkiewicz.

With such ambitious development plans for the sales network, logistics support is crucial. Therefore, in the second quarter, the Group’s management board decided to start operations by an entity separated from the company’s structure – LPP Logistics. The new logistics operator is responsible for the management of all logistics facilities in the Group’s supply and distribution network, whose total area is currently close to 400,000 sq.m., and for further improvement of logistics operations in the supply chain. At the moment, the brands from the LPP Group are the key customers of LPP Logistics, but the company does not rule out using its logistics and warehousing potential for external entities in the future.

During the period under review, LPP also continued to implement further objectives of its sustainability strategy announced in 2019. The company has completed the work carried out in recent months to prepare a decarbonisation strategy, which will be submitted for review to SBT – a global organisation that supports private companies in the transition to a zero-carbon economy. At the same time, in line with the idea of development consistent with the principles of a circular economy, the company has begun a partnership with Use Waste. The contract with the Polish start-up will lead to the development of an innovative technology to produce yarn from textile waste, fulfilling the idea of circular fashion based on the textile-to-textile concept. To this end, LPP has decided to allocate the amount of PLN 1m by the end of next year.

[1]Percentage data obtained after excluding revenues from the Russian market in both comparable quarters.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP’s 2Q22/23 videoconference, 6th October, 11.00 am CEST

Dear Sir or Madame,

LPP, the leading CEE fashion company, has the pleasure to invite you to participate in its videoconference, on Thursday, 6th October, 11.00 am CEST.

The CFO, Mr Przemysław Lutkiewicz and IR Manager, Magdalena Kopaczewska will comment on the company’s 2Q22/23 numbers and developments.

Videoconference in English will be available under the following link:

https://platforma.livingmedia.pl/lpp/210422003/

During the online broadcast participants will have the possibility to ask questions using chat.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Prowadzący konkursu

LPP as one of the most important companies for Poland according to “Rzeczpospolita”

“Rzeczpospolita” daily has once again selected the winners of the “Most important companies for Poland” ranking. LPP was distinguished among the Polish enterprises of the greatest significance for the for the Polish economy. In this year’s edition of the competition, the Polish clothing manufacturer took third place in the “Non-financial companies” category.

In the competition organised by “Rzeczpospolita” 250 companies of key importance to the Polish economy were evaluated. The assessment was carried out in a modified formula and consisted of two stages – analytical one and a vote by editors-in-chief and heads of economic departments. In the analytical stage, companies were carefully evaluated from the point of view of their activity, based, among others, on the company’s share in Poland’s GDP, the share of taxes in the company’s revenue and the average salary in the company in relation to the average salary in the economy. In the second stage, the ranking’s editorial board awarded points, taking into account factors such as economic, social and innovative growth, as well as the development of economic expansion beyond national borders. The sum of the points obtained in both stages of the competition made it possible to select a list of awarded companies of key importance to Poland. Among the recognised companies, in third place, in the category of “Non-financial companies” was the Polish family company, LPP.

We are pleased that the competition’s jury appreciated our development and activities on the domestic and foreign markets. As a Polish family company with future generations in mind, we cherish the values that have guided us since the beginning of our operations. We are particularly focused on supporting our economy and, although we have an international presence, we will always remain a company with Polish roots. That is why we pay taxes here and invest in projects that are important for the country, we cooperate with Polish subcontractors and contractors, and promote the quality of the Polish brand on foreign markets – emphasises Przemysław Mitraszewski, LPP’s external relations director.

Prowadzący konkursu organizowanym przez „Rzeczpospolitą” w trakcie ogłaszania wyników

Photo – Bartek Dąbrowski, fototaxi.pl/„Rzeczpospolita”

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Find your way in the fashion industry. LPP is looking for people with passion

LPP is launching its “Znajdź swoją drogę” [“Find Your Way”] campaign which tells the story of its design department employees. Apart from their creativity and passion for fashion, what they have in common is a lack of role-specific education. In this way, the Gdańsk-based company draws attention to the fact that the educational path does not have to determine one’s career path.

LPP is looking for talented candidates to work, among others, in design teams and sales teams, both in the head office in Gdańsk and in the offices in Cracow and Warsaw. The plan to increase employment stems from the company’s intensive development and the strengthening of multi-channel sales in markets where the LPP brand offer is available.

– We are currently looking for over 100 employees for the Product Preparation Department, as well as 150 people to support the team and the development of our Sinsay brand. These are mainly assistant positions buyer, graphic designer, designer, technologist, but there are also plenty of offers for candidates with experience. We are recruiting for more than 30 positions in the area of Visual Communication, such as photographer or interior décor stylist – says Ewelina Lewandowska, talent acquisition leader at LPP.

The latest “Find Your Way” campaign is an important element of the company’s employer branding activities. With the help of short videos, produced by the Płodni.com Marketing Agency, LPP shows the story of employees in its respective brands’ teams – junior Reserved designer and senior House designer. The aim of the campaign is to show potential candidates that role-specific education is not a barrier to making one’s way in the fashion industry and passion, commitment and openness to change make it possible to fulfil professional dreams.

Demographic forecasts indicate that in the coming decades we will witness a decline in the number of young people on the labour market. We are already facing a shrinking pool of candidates with an artistic education. Hence, we are further flexing our search for talent to feed the design teams of our brands. The idea for the current campaign is a direct response to these needs – emphasises Sławomir Ronkowski, internal communications and CSR director at LPP.

For years, LPP has been cooperating with Polish and international universities and schools educating in the field of clothing design, design, graphics and clothing technology. Presentations, workshops and competitions organised, as well as the chance to participate in semester projects and graduation galas make it possible to support young designers and spot talents. Although a group of people interested in the fashion industry extends beyond the world of art colleges, those interested in pursuing a career in this area often drop out of the recruitment process, fearing that the lack of a degree in this field could jeopardise their chances of finding a job.  LPP recruiters point out that in their search for candidates, e.g. for the position of assistant designer, they put emphasis mainly on predispositions, as well as on knowledge of the industry.

­– When reviewing CVs and interviewing candidates, we always try to see the potential of a particular person. We do not focus on education but rather look at professional activity, participation in projects, at their interests and passions. We believe that there is something to be gained from each experience that will pay off in the future – points out Ewelina Lewandowska.

New employees acquire practical skills in the workplace – hands on. In the Product Preparation Department alone, the company employs over 1,000 people and they all have a lot to offer when it comes to teaching newcomers. A well-coordinated team is a valuable source of knowledge available immediately, and they also provide support for those taking their first steps at LPP.

The “Find Your Way” campaign is run online on LPP’s profiles (Facebook, Instagram and LinkedIn) and on YouTube. The Płodni.com agency is responsible for performance activities. The campaign spots are also being broadcast as part of outdoor activities, on OOH screens in the largest Polish cities and the Tricity, on OOH media in the trains of the Fast Urban Rail and within the infrastructure around the station.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.