„Ja i moje przyjaciółki idiotki” for the deaf – new Reserved x Okuniewska x Słucham project

A new joint project by the Reserved brand, Joanna Okuniewska and Agencja Słucham is being launched: a podcast entitled “Ja i moje przyjaciółki idiotki” [“Me and My Idiot Friends”] by Joanna Okuniewska in sign language. It is the biggest project of its kind in Poland to date, aiming to make attractive content more accessible to a wider audience.

Joanna Okuniewska is one of Poland’s best-known podcasters. She created, among others, “Tu Okuniewska” and “Ja i moje przyjaciółki idiotki”, which still top the Spotify and Apple podcast listenership charts in Poland, with a total of over twenty million listens across all podcast platforms. ‘Me and my idiot friends’ in particular won the hearts of listeners, treating life, feelings and even difficult issues with Okuniewska’s characteristic reserve and sense of humour. In 2020, a book with the same title was released.

When creating “Me and My Idiot Friends”, I was really focused on inclusive language – says Joanna. – I kept saying that everyone, regardless of gender, age, sexual orientation or background, wants to love someone. We want to feel loved, to trust someone, we want to share our everyday life with someone and be sure that we don’t have to “deserve” love. Some time ago, while watching Alicja Szurkiewicz, sign language interpreter, at work during an award gala, I was delighted with her expression, but at the same time realised that, although I tried to make the “Idiots” very accessible, podcasts as a medium are not for everyone and that’s how I decided to change that. Having realized just how much impact we, as influencers, have online, I knew I had to capitalise on this and invite to the “Idiots Club” everyone who, for reasons beyond their control, simply couldn’t hear them.

ja i moje przyjaciolki idiotki dla nieslyszacych nowy projekt reserved x okuniewskiej x slucham 1920x1080px

The idea of a sign-language podcast came about after recording one of the episodes of “Sharing is caring” produced in partnership with Reserved. There, Angelika Kucińska and Aga Kozak talked about people with disabilities and the fact that often popular content, for example lifestyle- or fashion-related, is not adapted to the needs of such people. In the YouTube version of the podcast, subtitles for the deaf were added, but Marta Niemira from Agencja Słucham suggested taking this idea further and expand significantly. – Asia Okuniewska wrote the other day: “Why not do a version of the podcast with sign language? There are loads of ‘Idiots’ who are deaf. After all, they also fall in love, crave intimacy, and they miss out just because they are deaf” – she says. – However, sign language interpreting of 52 episodes would require quite an investment, both in terms of time and money. As Agencja Słucham puts podcasts, creators and brands at the centre of its activities, Niemira once again proposed a collaboration with Reserved. The brand has a lot of social activities to its credit; this project was the best fit – she adds.

We have been focusing on empathetic marketing for some time now, we want to be close to our target groups, set new standards for fashion brand communication. We try to listen, talk and use our abilities to engage in cool projects that resonate with people’s needs. In doing so, we focus on non-standard activities: after the outbreak of the pandemic, together with Fundacja Itaka, we launched the Youth Helpline, which we recently extended for another year, and after the outbreak of the war we translated our podcasts into Ukrainian. Inclusivity should manifest itself not only in the visual sphere, but above all in actions. This is what we are currently working on in our strategy – explains Rafał Gruszkiewicz, Digital & PR Communications Manager of the Reserved brand.

Okuniewska’s podcasts are interpreted into sign language by Alicja Szurkiewicz, CODA (Child of Deaf Adult), a professional Polish sign language interpreter since 2010. Since 2019, she has been an interpreting coordinator at Fundacja Kultury bez Barier. Together with the Foundation, she works for the accessibility of events, products and multimedia. Her passion is interpreting music. – It’s an amazing feeling to see your own podcast in sign language – says Okuniewska. – I’ve been asked many times if I’d like my podcast to be translated into English I haven’t felt the need until now. I am absolutely delighted that we can tear down certain barriers to remove limitations, exclusions. It’s great that “Idiots” can now be viewed I hadn’t dreamed of this possibility!

The graphic design was consulted with deaf people, as there are a number of rules to avoid distracting from the main message. The colour scheme and typography refer to the cover of the podcast and the book “Me and My Idiot Friends”, the background is plain, as is the interpreter’s outfit. Strict dress codes for sign language users are followed: clothes should be uniform, preferably in a dark, neutral colour, with no accessories or accents. In all episodes, Alicja is wearing clothes by Reserved.

Joanna Okuniewska’s podcast interpreted into sign language will premiere on 18.11.2022 on the YouTube platform. All episodes will be available immediately, simultaneously in audio and in sign language.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP partners in the 8th edition of the grant competition organized by the Foundation for Development Initiation

On 8 November, during this year’s edition of the Development Initiation Forum, an award ceremony was held as part of the grant competition organized by the UP Foundation – Foundation for Development Initiation in Gdańsk. Prizes worth a total of PLN 122,000 were awarded to six of the best Pomeranian cross-sector initiatives, implemented jointly by a non-governmental organization, a business and a public institution. The Polish clothing company, LPP, became the strategic partner supporting the most interesting social activities in Pomerania for the sixth time already.

The Development Initiation Forum is the largest cross-sector conference in Pomerania. The event provides an opportunity to address topics important for the development of the region and to hold discussions among representatives of business, public institutions and NGOs. For eight years now, an important element of the project has been a grant competition, which this year is also part of the 17 Goals Campaign and motivates NGOs to take action to achieve the Sustainable Development Goals in line with the UN Agenda 2030.

In this year’s edition, grants worth PLN 122,000 were awarded, and each project also received advisory support from the Cross-Sector Innovation Accelerator. The awarded practices comprised a project to organize a workshop space for conducting therapeutic activities for children and adults, a programme of activities aimed at changing public awareness of “smart upcycling” of everyday items and promoting the idea of sustainable development. Among the winning entries was also an initiative to organize therapeutic and sports classes for children and adolescents suffering from autism spectrum disorder, or a mental health workshop for young athletes in the field of mental health education in sports, depression prevention and career development of young sports talents.

We are pleased that we could once again be involved in a project of such gravity for our region. This is especially important for us, as the heart of our company beats in Pomerania. The possibility of partnership is important, which is why we are committed to supporting the local communities in places where we operate. We are always on the lookout for ambitious projects that lead to lasting and positive change. We are aware that without funding, many of them would have no chance of success, and each of the initiatives selected in the competition has a real impact on social change in Pomerania – stresses Patrycja Zbytniewska, president of the LPP Foundation, leader for social policy and non-financial reporting at LPP.

Since the first edition, a total of over PLN 700,000 has already been granted for the implementation of cross-sector initiatives, supporting 35 concepts responding to the to the needs of local communities in Pomerania.

– It is important to us that the project is gaining popularity. Thanks to this, we know that we are heading in the right direction, and that through the support obtained from the Development Initiative Fund, the beneficiaries have the opportunity to implement ambitious and innovative concepts that contribute to the development of the Pomeranian region. Today, business is becoming more aware and attentive to the needs of its immediate surroundings, and the possibility of cross-sector cooperation helps to more effectively seek solutions and answers to the problems of the modern world. The activities of the Development Initiation Forum to date have shown that our activities bring long-lasting results, tailored to the needs of even very specific groups of recipients – adds Monika Hinc, president of the Development Initiation Forum.

Thanks to the initiative for the development of cross-sector projects, the opportunity to mark the presence in the public space was offered, among others, to the first cooperative store in Poland, combining the idea of social entrepreneurship with a real solution to the problem of unemployment of disabled people; a social canteen, which is a place of work, internships and apprenticeships for the wards of educational institutions that are in the process of becoming independent; or a bicycle courier cooperative in Tczew, which provides employment to young people at the risk of social exclusion.

– Analyzing the competition entries, one can fall into the trap of misjudging their relevance to local communities. Being residents of large cities, our optics of perceiving the needs of smaller towns and their residents is quite different. In many cases, projects submitted to a grant competition would have no chance of obtaining funding from local or EU institutions. The Development Initiation Forum and the promotion of cross-sector initiatives perfectly fills this void and offers a chance to shine to projects, which, as time shows, can constitute a unique platform to professionally activate the local community or expand their passions, and often discover new talents – explains Patrycja Zbytniewska.

This year’s edition of the Development Initiation Forum was also accompanied by a number of talks on contemporary challenges in the area of social and environmental issues. This is a unique opportunity and space for cooperation for business institutions, local government organizations and NGOs which usually lack such an opportunity for dialogue.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Over 300 school starter kits have been distributed to first graders in Trzebownisko municipality as part of LPP’s social activities in Podkarpacie.

The first edition of LPP’s “Wyprawka dla pierwszaka” [“School starter kit for first-graders”] programme in Trzebownisko municipality has come to an end. As part of the initiative implemented by the Polish clothing manufacturer in cooperation with local authorities, students in the first grades of primary school received sets of school accessories and gifts. The project is yet another element of the Gdańsk-based company’s efforts to benefit residents of the region, where a new warehouse facility for e-commerce sales, managed by LPP Logistics, will soon be officially opened.

As part of the first edition of LPP’s “Wyprawka dla pierwszaka” programme in the Trzebownisko municipality, gift sets were granted to over 300 students starting school in local elementary schools. They received colorful sets that included backpacks, pens, pencil cases, crayons and trunks for school supplies. The packages, donated by the Polish apparel company, were presented to the children during first-graders’ swearing-in ceremonies held in September and October at nine establishments in the municipality. In addition to students, their parents and teachers, the meetings were also attended by representatives of the local government, and LPP.

The very first school experiences are an important time on the path of development of every young person, so I’m glad that this year we were able to make this moment more pleasant for children and, thanks to the support of LPP, donate school starter kits, which will certainly come in handy when fulfilling daily school duties. Seeing the positive impact of the company’s presence on the lives of the residents of our municipality, we hope that the upcoming launch of the company’s new warehouse in Jasionka will be an impulse for our further fruitful cooperation, not only in the business sphere – says Sławomir Porada, Deputy Head of Trzebownisko municipality.

As a family business, LPP pays special attention to relations with the local community where it operates. Therefore, actively participating in the life of the region, in cooperation with the Municipality, it undertakes numerous initiatives, especially aimed at its youngest residents.

We are pleased that, as part of the first edition of “Wyprawka dla pierwszaka” project in Trzebownisko municipality, we were able to support students by providing them with gift sets that will be useful at school, but also make the start of their education more enjoyable. We know how important the time of learning is in the life of a young person, so we wanted the moment of official acceptance into the ranks of students to be recorded in the memory of the first-graders with pleasant associations. We are grateful that we could accompany the children in such a solemn moment and wish them much success and joy in taking on new challenges – comments Sebastian Sołtys, vice-president of LPP Logistics.

In addition to “Wyprawka dla pierwszaka”, the company also funded scholarships for primary school children for the first time this year. In response to the needs of local educational institutions, the company also made a commitment to implement the School Daycare Support Programme, in terms of supplementing educational infrastructure and organizing additional extra-curricular activities. As part of the pilot, the project has been extended to the Primary School in Jasionka.

LPP Group’s social involvement in the region is the result of cooperation with the local government, kicked off in June this year, related to the construction of a new e-commerce logistics facility in Trzebownisko municipality. It will be operated by LPP Logistics, established earlier this year and responsible for managing the Polish group’s supply and distribution network, currently comprising warehouse facilities with a total area of nearly 400,000 square meters. The company also provides comprehensive and modern warehousing, freight and shipping services.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP has endorsed the scientists’ appeal #SorryNieTakiMamyKlimat!

LPP has joined the climate appeal of Polish scientists and WWF Poland. The company partnered with other representatives of national business in the joint initiative organized under the slogan #SorryNieTakiMamyKlimat! By signing the letter to intensify environmental protection, the company reaffirmed its commitment and consistency in pursuing climate neutrality, which it intends to achieve by 2050.

In April 2022, over 100 Polish scientists signed the Climate Appeal, prepared jointly with WWF Poland. The initiative under the slogan #SorryNieTakiMamyKlimat! involved experts and representatives of leading universities and institutions that deal with environmental change on a daily basis. In a letter addressed to politicians, local governments, citizens and businesses, they stressed the need to follow the voice of science and take immediate action to reduce greenhouse gas emissions. The signatories appeal to:

  • politicians – to take decisive action leading to a reduction in greenhouse gas emissions, a transition to clean energy, climate protection, and biodiversity protection;
  • to local governments – to work on energy efficiency and prepare for events such as heat waves, droughts, floods, and severe weather events;
  • to businesses – to calculate their carbon footprint, lower it, and ultimately achieve climate neutrality;
  • to citizens – to make wise choices at the store shelves.

As a pro-climate change leader in the Polish apparel industry, LPP is responding to this appeal. Along with other representatives of responsible business in Poland, the company has endorsed the demands voiced in the scientists’ letter, while reaffirming its earlier commitments contained in LPP’s sustainable development strategy, most notably a 15% reduction in CO2 emissions by 2025, as well as a declaration to achieve climate neutrality by 2050.

While taking ambitious steps to reduce its carbon footprint, the company has recently, among other things, completed the preparation of a decarbonization strategy, which was submitted for review to SBTi – a global organization that supports private companies in their transition to a carbon-free economy. Thanks to the assessment in line with SBTi methodology, which reflects the latest climate science, the actions included in the decarbonization strategy will gain effectiveness and be in line with the Paris Agreement which indicates limiting global warming to 1.5°C above pre-industrial levels.

Zdęcie drzew

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP partners in the project called “Swaddled in life” – an unusual photo exhibition starring patients of the Specialist Hospital in Kościerzyna

Twenty-five photographs featuring, among others, patients of the Clinical Oncology Ward of the Specialist Hospital in Kościerzyna were presented as part of a unique exhibition entitled “Otulone życiem” [“Swaddled in life”]. The project was officially inaugurated on 24 October, during the vernissage at the Cultural Centre in Kościerzyna. LPP became a partner in the project intended to show a different face of people struggling with cancer.

The photo shoot organized under the slogan “Otulone życiem” [“Swaddled in life”] stars twelve exceptional women looking at life with cancer from different perspectives. The project included patients undergoing chemotherapy, after the end of treatment, but also four healthy ladies who work at the oncology ward on a daily basis. The aim of this particular initiative is to confront the common fear of dealing with sick people, and also a frequent phenomenon of excluding them from social life.

Functioning as an oncology patient, especially in a smaller city, is often associated with a sense of exclusion and entails many difficulties, such as lack of access to modern treatment programmes, the problem of transportation to therapy, and even abandoning treatment due to the inability to get to the center. Joanna Rusinowska, a ward nurse from the Clinical Oncology Ward at the Specialist Hospital in Kościerzyna and initiator of the project, is well aware of these struggles.

– What struck me most in my many years of working with oncology patients is their tremendous sense of shame, being different and fear of being judged by others. The need to point out that we are all equal, equally important, we feel the same way, have dreams and goals to achieve, and that illness is not a reason to give it up, has been growing in me for a long time. Anger at my helplessness and powerlessness in the face of this situation turned into an idea of what I, and all of us, could do about it. I wanted to turn the sense of otherness into something special. And then I started thinking about photos that would show not only patients struggling with the disease, but simply beautiful women – recalls Joanna Rusinowska and adds – The most important step was to convince the patients themselves. Then I started looking for support for my initiative. The response turned out to be surprisingly positive and exceeded our wildest expectations. Thanks to the support of Marta Hess from the marketing department of the hospital, Dr Michał Lange and Michał Stosik the author of the photos from the very first concept to the preparation of this unique exhibition everything happened in a flash.

The preparation of the photo shoot and the vernissage of the photo exhibition starring the heroines of the project was also supported by LPP. The Gdańsk-based clothing company engaged make-up artists who work on photo shoots on a daily basis and gifting clothes from the collections of its brands to the ladies.

– There was no need to talk us into participating in this unique project. Having worked for the benefit of the ill and those at risk of exclusion for many years, we know the importance of even the tiniest initiative contributing to changing social attitudes. Therefore, having been offered to participate, we immediately knew that we wanted to support the whole initiative. We do realize how important it is to have a positive attitude and we are aware of the role the ability to detach from a difficult reality plays in the fight against the disease. On the other hand, we are a clothing company whose mission is to enable customers to express themselves through our collections. That’s why we are delighted to be able to help the ladies starring in the shoot to feel special thanks to our small contribution and we are happy to be a part of the whole project this way – comments Patrycja Zbytniewska, LPP’s social policy and non-financial reporting leader and president of the LPP Foundation.

The exhibition at the Cultural Centre in Kościerzyna aims to raise awareness of the fact that being a woman and showing it at every stage of our lives, both in health and in sickness, is possible, although it often requires courage. The author of the photos is photographer Michał Stosik, who presented the heroines in a way that symbolizes the struggle to build ourselves anew. The shoot resulted in 25 photos, taken in various settings and also on location.

– I felt great joy because of the trust that was placed in me but I was still concerned if I would be up to the challenge to get the right effect. The motto of my work is “Photos that say a lot” so I wanted to portray the stars of the shoot in a way that would bring out their joy of life and their subtle femininity, which were covered up by illness at this difficult time for them. It turned out that working with my twelve models was very rewarding and pleasant, and the results of our work together surpassed their expectations. I heard a beautiful comment that the shoot was perceived as a form of therapy the ladies felt noticed, appreciated and transformed. They saw themselves in a new, beautiful version. I think our goal was achieved – comments Michał Stosik.

The vernissage of the artistic photo exhibition “Otulone życiem” was held with the participation of patients, their families, representatives of the Specialist Hospital in Kościerzyna, the LPP Group, and local authorities. The meeting in unique circumstances turned out to be a breakthrough experience for the stars of the photo shoot, and the opportunity to express emotions through art was also a unique form of therapy for them.

– The decision to participate in the project was not an easy one, as there is an instinct in us that tells us to hide from the world for fear of ridicule and sympathy from those around us. The “Otulone życiem” photo shoot shows that despite the pain and fear, it is worth raising our heads and fighting as my friends and I are. We felt joy during the shoot, and our smiles depicted in the portraits will stay with us forever. I would like the outcome of this project to reach as many women as possible and show them that illness is not a reason to withdraw from lifeconcludes Elżbieta Szewczyk, one of the heroines participating the project.

The exhibition at the Cultural Centre in Kościerzyna is available to the public until 31 October. Afterwards, the photos will be permanently displayed at the Clinical Oncology Ward of the Specialist Hospital in Kościerzyna, where – in line with the concept of the project – they will carry a positive message and inspire a different view of oncological diseases.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP edukacja

LPP, together with Trzebownisko Municipality, awarded scholarships for primary school students

On 5 October 2022, during a ceremony at the Centre for Culture and Arts in Łąka, students from primary schools in the Trzebownisko municipality received scholarships for special achievements in the 2021/22 school year. The awards granted in the presence of representatives of the local government, parents and the LPP company are part of a programme inaugurated this year by the Municipality in partnership with the Polish clothing company.

Since the beginning of its presence in the Podkarpacie region, LPP has been pursuing goals going beyond just pure business goals. As part of its involvement in a number of social projects announced in June this year, the company, in cooperation with the local authorities, funded the first scholarships for students from primary schools in the Trzebownisko municipality.

At LPP, we know how important it is to support young people at the beginning of their journey in developing their passions and skills, while at the same time giving them space to broaden their horizons. In addition to their enthusiasm for learning, young people have an important voice and are the initiators of good social change, which has a great impact on shaping future generations. We hope that our involvement will be a real support for students from the Trzebownisko commune in their further education and development of their talents emphasises Jacek Kujawa, president of the management board of LPP Logistics.

The scholarship programme implemented by the local authorities is aimed at students who achieve academic, artistic and sporting success, as well as those who are involved in the social matters of the community. During a gala ceremony at the Centre for Culture and Arts in Łąka, Lesław Kuźniar, Head of the Trzebownisko Municipality, and Jarosław Bańda, representative of the LPP management board, presented diplomas and awards to 30 students from grades IV-VIII who will receive 10-month scholarships for special achievements in the 2021/22 school year.

We do hope that the scholarships, awarded with the support of LPP, will allow students from our municipality to further develop their passions and interests. At the same time, we would like them to be motivated to achieve even better results in their school life and deepen their knowledge. We would like to congratulate all this year’s scholarship holders and wish them further success adds Dr Sławomir Porada, Deputy Head of the Trzebownisko Municipality.

The involvement of the Polish clothing manufacturer in the life of the local communities in the areas of its key investments is permanently inscribed in the company’s strategy. In the Trzebownisko municipality, the company also undertakes many initiatives, in particular for its youngest residents. Later this year, the company plans to launch a pilot edition of the School Daycare Centre Support Programme, which includes the organisation of extra-curricular activities and the “Wyprawka dla pierwszaka” (School starter kit) project, i.e. gift packs for all pupils starting primary school.

The long-term development prospects of the LPP Group in the region are related to the construction of a new logistics facility for e-commerce services in the Trzebownisko municipality. It will be operated by LPP Logistics, a company established this year and in charge of managing the supply and distribution network of the Polish group, which currently includes warehousing facilities with a total area of nearly 400,000 sq m. The company also provides comprehensive and modern warehousing, freight and distribution services.

LPP edukacja

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Metka towaru z napisem pionowym "Recycled Polyester"

LPP begins cooperation with a Polish start-up to develop innovative technology for the production of yarn from textile waste

Clothing company LPP has signed a cooperation agreement with Use Waste, a Polish start-up, which is expected to result in the development of an innovative technology to produce yarn from textile waste. Under the contract valid until the end of 2023, a scientific method will be developed, allowing for a full recycling of used polyester fabrics, based on the textile-to-textile concept. The signed agreement is yet another step by the Polish manufacturer towards circular fashion and the reduction of textile waste in the clothing industry. To this end, LPP has decided to allocate the amount of PLN 1m by the end of next year.

Following the commitments made and enshrined in the For People For Our Planet sustainability strategy for 2020-2025, announced in 2019, the Polish clothing manufacturer has signed an agreement to spend PLN 1m by the end of next year on the development of modern technology to recycle polyester textile waste.

 – For years, the clothing industry has been struggling with the lack of access to technology that would allow textile waste to be fully utilised for the production of new fabrics. Currently, less than 1% of textiles are recycled, due to the lack of technology on the market that could be used on a large scale. Being aware of this, already in 2019, when we announced our new sustainability strategy, we assumed to join the process of finding and further popularising a solution that would allow us to treat used clothes not as waste but as a resource – explains Dorota Jankowska-Tomków, director of purchasing and ESG at LPP.

The choice of Use Waste as the contractor for the signed agreement was no accident. The Polish start-up is made up of a team led by Adam Hańderek, the originator and president of Handerek Technologies, which has developed a ground-breaking and patented technology for the chemical processing of plastic waste into raw material in order to produce new and clean plastics or low-emission alternative fuels.

– For many years, we have followed the development of technology for recycling PET as well as other plastic waste. As a result, we have developed a state-of-the-art technology that has been patented and allows for turning plastic waste into fuels. Now, we want to go one step further and research the efficient and scalable processing of clothing waste, which is a great challenge for waste management companies. Until now, only a small part of used textiles have been utilised as an energy carrier in waste incineration plants and even less as a raw material for the production of fibres and, ultimately, clothing. Instead, most of it was deposited in landfill sites, polluting the environment – comments Adam Hańderek, Director at Use Waste and President of Handerek Technologies.

The clothing industry is using more and more recycled fabrics, but most often the raw material is obtained from other industries, in the case of polyester mainly from the packaging industry, where the fabrics are made from recycled PET bottles. The collaboration between LPP and Use Waste aims to develop a solution that would allow for the reuse of textile polyester waste as a raw material for fibre production and give it material value.

– For the time being, we have decided to focus primarily on the recycling of polyester fabrics, but we see this only as the start of further actions. We do not exclude the next stage, which would be to develop solutions for recovering yarn from fabric blends, i.e. fabrics that include, for example, polyester and cotton or polyester and viscose – explains Dorota Jankowska-Tomków. There is a long way to go, but it is a necessary one in order to popularise genuine circular fashion. The second and third circuits are the future of the clothing industry, but we must remember that every garment will eventually become useless waste, which will have to be disposed of. That is why circular fashion, but understood through the prism of the textile-to-textile concept, is so important to us – concludes Dorota Jankowska-Tomków.

Currently, in the clothing industry, most of the fabrics that are recycled are cascaded to lower value uses (downcycling), e.g. as raw material for cloths, insulation materials or fillers. Use Waste’s scientists assure that the aim of the collaboration with LPP is to develop a world standard technology for transforming polyester textiles into full-value yarn with minimum environmental impact, while maximising waste recycling.

Metka towaru z napisem pionowym "Recycled Polyester"

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Na zdjęciu ujęcie rąk kobiecych i kolorowych ubrań

Joint action by LPP and Ubrania do Oddania for Martyna Wojciechowska’s UNAWEZA Foundation

In collaboration with Ubrania do Oddania, LPP is launching a clothing collection in its brand stores across Poland. Thanks to the “Szafa Pełna Dobra” [“Wardrobe Full of Goodness”] campaign planned for September, the collected clothes and accessories will go into second circulation. However, this is not the only aim of the project. The action combines environmental measures with a positive social effect. For every kilogram of clothing collected, the Ubrania do Oddania brand will donate funds to support the charges of the UNAWEZA Foundation which in an effort to equalise economic, social and legal opportunities for women and children worldwide.

Throughout September, as part of the “Wardrobe Full of Goodness” campaign, new and second-hand clothes and accessories will be collected in all LPP brand stores in Poland. Clothes and accessories of any brand, but in good condition, can be brought to each of nearly a thousand Reserved, Mohito, Cropp, House or Sinsay stores and left at a place indicated by a store staff member. You can also take part in the collection by ordering a free courier who will pick up the prepared package e.g. from home. In order to do so, all you have to do is create an account on the ubraniadooddania.pl website and follow the instructions on the page, indicating the “Wardrobe Full of Goodness” project as the beneficiary. The collected clothes will be donated to Ubrania do Oddania brand, which will put them back into circulation, this way giving them a second life.

– I am very pleased with the cooperation with LPP as part of the “Wardrobe Full of Goodness” project. It has always been the mission of Ubrania Do Oddania brand to create awareness in the area of the fashion industry’s impact on climate change and we are happy to invite clothing brands to join us in this area. The “Wardrobe Full of Goodness” project is a huge, valuable action joined by each and every store of all LPP brands – 1,000 points on the map of the whole of Poland – to collect unnecessary and redundant clothes. From now on, if you have unwanted clothes at home, you can leave them at any Reserved, Mohito, Sinsay, Cropp or House store, and we will donate one zloty for each kilogram collected to Martyna Wojciechowska’s UNAWEZA Foundation. The idea of the UNAWEZA Foundation – namely helping people by equalising economic, social and legal opportunities – is very close to my heart. We encourage you to take part in our joint action – emphasises Zosia Zochniak, Co-Founder of UbraniaDoOddania.pl.

For LPP, cooperation with Ubrania do Oddania brand is yet another project through which the company pursues the idea of extending the life of clothes. Since 2018, the company has been carrying out a permanent collection of second-hand clothes in selected stores of its brands, donating them to St. Brother Albert’s Aid Society supporting homeless people. In June this year, LPP also launched a campaign under the slogan “Look after your clothes. Read. Check. Care.” which aims to raise awareness as regards methods of taking care for clothes to prolong their life while reducing their carbon footprint.

– Responsible consumption activities are high on the agenda of our sustainability strategy, and the idea of circularity is present in many of our projects. Through both the “Look after your clothes. Read. Check. Care.” campaign and our collaboration with Ubrania do Oddania, we want to raise consumer awareness of the environmental impact of our everyday decisions on how we handle our clothing. The “Wardrobe Full of Goodness” is the first clothing collection campaign of such wide reach in LPP’s history, involving all our stores. This way, we want to show that instead of shortening the life of clothes by throwing them in the rubbish, you can give them a second life – says Ewa Janczukowicz-Cichosz, sustainability expert at LPP.

Apart from the environmental and educational dimension, the cooperation of the Gdańsk-based company with Ubrania do Oddania also pursues important social goals. For every kilogram of clothing collected during the campaign which will be put into circulation again – Ubrania do Oddania will transfer funds to support the charges of the UNAWEZA Foundation, whose mission is to provide equal development opportunities for women, families and children around the world.

– My UNAWEZA Foundation was established in 2019 and from the very beginning we have been guided by our mission expressed in the slogan: “We give women wings”. This is what we strive to do every day. In the world of UNAWEZA, we firmly believe that by changing one person’s life, we change the whole world. We also believe that small gestures, multiplied by a large number of people, have great power. That is why, as UNAWEZA Foundation, we were delighted to accept the invitation to take part in the joint action of LPP and Ubrania do Oddania. I have known and followed Zosia, who initiated the creation of the UDO platform, for a long time now. She has been doing a lot of good things to reduce the waste of clothes by giving them a second life and, at the same time, by doing so, also supporting the work of many foundations. Gestures like this really do have great power, as long as we get involved. And here the concept is very simple: don’t throw good things away, simply pass them on. This is why I wholeheartedly invite you, on behalf of the UNAWEZA Foundation and myself, to join the “Wardrobe Full of Goodness” campaign. Together we can do more – appeals Martyna Wojciechowska, President of the UNAWEZA Foundation.

The “Wardrobe Full of Goodness” is the first such initiative implemented in all LPP brand stores in Poland. The company is also involving the employees of its Headquarters in the project by carrying out the collection action in the offices in Gdańsk, Pruszcz Gdański, Warsaw, and Kraków.

– We do hope that by acting on such a large scale we will increase interest in the campaign among customers visiting our stores. The activities of the UNAWEZA Foundation are particularly close to our hearts, as they give wings to women, and 80% of the employees of LPP are women. That is why we think of this collaboration as women supporting women and giving strength to those at risk of social exclusion. This aspect is particularly close to our heart, as the idea of equalising opportunities for people at risk of social exclusion and helping those in difficult life situations is embedded in the objectives of our own LPP Foundation. Every year, we provide financial and in-kind support to organisations that offer support to people from various social groups. Driven by our belief that even the smallest action can contribute to positive change, we were keen to get involved in the “Wardrobe Full of Goodness” project. All the more so because it addresses not only social issues, but also environmental ones, which occupy an important place in our organisation’s mission – concludes Patrycja Zbytniewska, LPP’s social projects leader.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. Spółka posiada sieć ponad 1700 salonów o łącznej powierzchni 1,4 mln m2 i każdego roku dystrybuuje odzież oraz akcesoria na 3 kontynenty. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

Responsible fashion awards competition was held for the 3rd time. We know the winners

Dominik Żyża was announced winner of this year’s edition of Responsible Fashion Awards, a competition promoting ecological and ethical solutions in the textile industry. The competition finale took place on 24 June in Warsaw.

The Responsible Fashion Awards competition has been organised for three years by the International School of Costume and Fashion Design in collaboration with LPP. The main objective is to promote pro-ethical and pro-environmental solutions in the fashion industry and to support young designers acting in accordance with the principles of sustainable development.

– I am delighted that, despite the pandemic and the specific times in which we are organising the competition, we have managed to run the three editions held so far in an effective and timely manner. It is fantastic that so many students and graduates of varius schools, not only art schools, take part – emphasises Magdalena Płonka, Director of the International School of Costume and Fashion Design.

This year’s RFA finale was held at the Fryderyk Chopin Museum in Warsaw. The nine finalists presented their work: Alicja Bogusz, Małgorzata Dzierżęga, Aleksandra Dzwonkowska, Dorota Gąsiorowska-Skrzypek, Mariia Horbenko, Gabriela Kozula, Julia Masłosz, Joanna Zontek, Dominik Żyża.

The winner of this edition was Dominik Żyża, a student of clothing design at the Academy of Fine Arts in Łódź, whose project was inspired by fungi. The winner received PLN 10,000, the opportunity to present the collection at the graduation show of the MSKPU, a professional photo shoot of the silhouettes and their presentation in the Reserved store windows.

The collection I designed is entitled “Mycophyta-future of fashion”. Mycophyta is the Latin name for the kingdom of fungi. In the designs, I combined the classic character of heavy clothing associated with geometry, straight cuts and flat surfaces with shapes inspired by fungi. This way, in an artistic and abstract way, I show the interdependence between fashion and the responsible and sustainable direction it should take. I believe that fungi-based materials will constitute a very important part of the industry, as is already evident in the latest trends. In addition, their production entails trace amounts of CO2 and uses less water than their currently most commonly used counterparts, making them some of the most environmentally friendly materials available on the market – says Domnik Żyża.

The competition participants were judged by a group of specialists from the CSR industry, lecturers, journalists and representatives of the fashion world. LPP was represented by Anna Sołtys, director of the Reserved product office in Warsaw, who was supported by Natalia Szydłowska-Magdziarz, product team leader. The entries were also judged by Magda Jagnicka, a stylist and Reserved ambassador.

– For LPP, co-organising Responsible Fashion Awards is an opportunity to support young designers and identify talent. We are well aware of how difficult it is to take the first steps in the industry, so in this way we want to promote creative artists at the beginning of their career path. The event is also in line with our sustainable development strategy, whose important components are corporate social responsibility, ethics and ecology – points out Karolina Czajewska, employer branding specialist and project coordinator on behalf of LPP.

The jury also comprised: Magdalena Płonka (director of MSKPU and CSR lecturer), Ewelina Antonowicz (Sustainable Fashion Institute), Christina Bifano, Andrzej Foder (Łódź University of Technology), Paulina Górska (journalist, influencer), Theresa Lobo (professor at IADE Creative University Portugal), Michał Szulc (designer, lecturer at the Academy of Fine Arts in Łódź), Ewa Polkowska (MSKPU, Reserved designer), Karolina Sobańska, Ewelina Szymańska (winner of the 2nd edition of RFA), Piret Puppart (professor at KA- Estonian Academy of Fine Arts), Ricardo Terzo (Marie Claire Italia), Michał Zaczyński (journalist, fashion critic), Anna Miazga (Sustainability Manager).

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million sq.m. Based on a global distribution network located in 3 countries, it distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.

LPP pomysłodawcą Sortowni w Centrum Integracji Społecznej w Gdyni

LPP as the originator of “Sortownia” [“Sorting Room”] at the Centre for Social Integration in Gdynia

Work that has educational value and, at the same time, allows one to return to society under the guidance of specialists – at the Centre for Social Integration in Gdynia created and coordinated by St. Brother Albert’s Aid Society (Gdańsk). The pilot of the “Sorting Room” project, with LPP as its originator and class participants as implementers, has just finished.

“Sorting room” is a project combining social and professional activation while supporting pro-environmental activities; it is the outcome of long-term cooperation between the Society and the Polish clothing manufacturer, LPP. Its premise was to create workplaces for persons sorting second-hand clothing collected for several years now in selected LPP brand stores and successively handed over to homeless persons via the Society.

When we started cooperating with the Society a few years back, we first focused on helping in the form of donating clothes to the organisation’s charges as a result of collection actions carried out in our stores. Last year, following discussions with the Society, we found a new field for cooperation, which at the same time perfectly fits in with one of the main objectives of our foundation, namely counteracting the social exclusion of vulnerable groups through their professional activation. We do hope that the experience gained from the pilot project will provide an excellent basis for further joint activities in the future – emphasises Patrycja Zbytniewska, President of the Management Board of the LPP Foundation.

Participants from the Centre for Social Integration, under the guidance of specialists from the facility, were in charge of preparing for further use or recycling second-hand clothes given away on a daily basis to LPP brand stores. Their task was to skilfully segregate the collected clothing into undamaged and usable clothes and the damaged ones, divided into cotton, polyester, denim or materials of unknown origin sent for further processing.

“Sorting room” is the project of this kind carried out by the participants of the classes at the Centre for Social Integration in Gdynia, which allowed excluded persons to return to the labour market. Our charges sorted a total of 2 tonnes of clothing. This type of work taught systematic attitude and teamwork. It also familiarised the participants with the model of production work with a set time frame and a daily number of tasks that must be properly completed. On top of that, it developed the ability to work with the product, identify its specificity and secure it – explains Dagmara Rybicka, spokesperson of  St. Brother Albert’s Aid Society (Gdańsk).

The usefulness of the “Sorting Room” project and its multidimensionality proves that in the dynamically changing labour market, the potential of the participants of the classes at the Centre for Social Integration is in line with the needs and expectations of big brands in the areas of sustainable development and human resources.

Thanks to the “Sorting Room” project, not only did the participants develop their potential needed in the labour market, including logistics, organisational or communication skills. Certainly the amount of clothing that needed to be sorted presented a challenge. Arranging the items provided by LPP in cardboard boxes required imaginative approach, communication in a team, keeping things in order, but also the ability to handle the goods while keeping the space properly organised. The task was completed with flying colours – stresses Dagmara Rybicka.

The Centres for Social Integration are an important element of the Society’s mission to provide smart assistance through social and professional activation. With the support of experienced specialists and the use of a variety of tools, classes are held from Monday to Friday to help people acquire new skills and competences to facilitate their return to the labour market. The meetings are attended by women and men struggling with long-term unemployment (uninterrupted period of 12 months), as well as those with a disability certificate, homeless persons, persons with a mental health crisis, addiction to alcohol and psychoactive substances, after leaving prison, and those with a refugee status. There are four facilities in Pomerania:
– in Gdynia, Gdańsk, Sopot, and Pruszcz Gdański.

LPP pomysłodawcą Sortowni w Centrum Integracji Społecznej w Gdyni

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2. Based on a global distribution network located in 3 countries, it distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.