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LPP S.A. Press room All that’s essential. Reserved Lookbook for spring 2021

All that’s essential. Reserved Lookbook for spring 2021


Key trends for spring 2021, all the hot patterns and colours of the season, cuts and details that will update any wardrobe –Reserved Lookbook encompasses it all, photographed by Frankiewicz & Rożniata duo.

The photoshoot stars Barbara Valente, a Brasilian model and a German model –Berit Heitmann. Both models belong to the so-called new top models who have been taking catwalks worldwide by storm, while representing universal and natural beauty. Here, bathed in strong sunlight, they present a bold, yet easily interpretable, collection of current trends in a nutshell. The photo shoot, strong and expressive, focuses on feminine power and positive emotions. The year 2021in fashion is full of extremes. Modern voluminous cuts meet discreet references to the turn-of-the-century style known as Y2K, and new technologies are combined with handicrafts. Innovative recycled materials and crochet weaves, structured fabrics and smooth sheen are found to exist side by side. Reserved Lookbook proves that even distant trends can be brought together and form a harmonious whole.

Spring in Reserved is a bold combination of pastels with striking prints, including large graphic flowers, tie dye or black and white dogtooth pattern. It is also an interesting take on romantic style, with oversized collars adorned with embroidery or small frills, cute dresses with puff sleeves or ruffled tops. Amidst all this – the new minimalism. Modest, simple forms, expressed in unusual proportions and characteristic colours (such as pistachio, olive, orange or vanilla), quilted, pleated, complemented by contrasting buttons. The ensembles still hold up well, but far from standard suits: a dress is paired with a shacket in the same pink colour, and a short boxy jacket with a mini skirt. The look is accompanied by modern accessories: quilted sling-back heels, high-heeled flip flops, bright boots and high boots with lugged soles, quilted or crinkled clutch or short-handle bags. And to top it all – huge, goggle-like sunglasses – a nod to the 1980s.

The spring 2021 collection will be available in stationary stores and online at from 2.03.2021.

Photos: Frankiewicz & Rożniata
Assistant: Vasilis Kalegias & Juan Lorenzo Abellan
Director & DOP: Bart Pogoda / Visual Crafters
Editing & Colour: Bart Pogoda / Visual Crafters
Music: Upright
Styling: Ewelina Gralak
Assistant to Stylist: Natalia Osełka
Set design: Ania Witko
Hair: Michał Bielecki
Make-up: Daria Day / DiVision
Models: Barbara Valente @Select Model
Berit Heitmann @Society
Casting & Production: Warsaw Creatives
Local Production: Pop House


LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years it has been successfully operating in Poland and abroad, offering its collection in traditional stores already on 25 markets, including in such prestigious capitals as London, Berlin, Tel Aviv or Moscow. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay. The company has a chain of over 1800 stores with the total area of over 1.3 million sq.m. The online offer of the brands collections is available on 29 markets. On the basis of a global supply chain, the Polish clothing producer distributes over 265 million pieces of clothing to three continents. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.