Our vision
Passion drives us forward, making our company the best fashion retailer in the world. Vision, mission and values inspire us in our everyday work and influence the way we function. Vision - defines our ambitions and sets the direction we are taking.
Our mission
We help our customers to express their emotions and realize their dreams through the way they look and feel. The mission defines the role and purpose of LPP, while the values describe the way LPP employees behave, regardless of their position.
Our values
We operate in an environment of constant change, but what remains unchanged are our core values — principles we have stayed true to for years. They help us focus on what truly matters in our business and provide the momentum that drives our everyday work.
At the heart of our culture lies FAST — our overarching value and the foundation of the other four.It perfectly reflects the spirit of LPP: an internal drive for growth that enables us to keep evolving.
FAST
Smart speed is a value that underpins every process and action aimed at business growth. We make decisions quickly and are not afraid to change them if we realize they were wrong.
FIRE–FUELLED
We are passionate about our business. We think and act as entrepreneurs, fuelled by passion for our work. Our commitment to both personal and company success motivates us to work hard every day.
AMBITION–DRIVEN
We have the courage to reach for more. We achieve ambitious goals, then immediately set new, even more challenging ones.
SUCCESS-FOCUSED
The outcome is key. We are effective and open to new initiatives. We focus on delivering results and successfully pursuing our priorities. A sense of empowerment enables us to handle any task.
TRUST-BASED
We are driven by trust. We give autonomy and decision-making freedom, trusting in each other’s sense of responsibility. We respect each other and can rely on one another. We value expertise over position.