Press room

LPP S.A. Press room LPP awarded the Eagle of Innovation of Rzeczpospolita for implementing RFID in the flagship brand – Reserved

LPP awarded the Eagle of Innovation of Rzeczpospolita for implementing RFID in the flagship brand – Reserved


In this year’s edition of the ‘Eagle of Innovation’ competition for start-ups and innovative enterprises, organised by the editors of Rzeczpospolita daily, LPP received the main prize in the Enterprise category. The jury of the competition appreciated the Polish clothing company from Pomerania for the project of implementing RFID technology in the Reserved brand sales network.

The aim of the Eagles of Innovation competition, organised by the editors of Rzeczpospolita daily, is to promote companies that invest in innovations and thanks to them build their competitiveness not only on the Polish but also on the European and world market. Applications could be submitted in two competition categories – enterprise and startup. This year, the jury also awarded an additional special prize for work on an innovative solution to limit the effects of the COVID-19 pandemic. The Gdańsk-based company was awarded the main prize in the Enterprise category, for implementing RFID technology in the national sales network of its flagship brand – Reserved, based on proprietary software fully created by the company’s IT team.

– We believe that the Eagle of Innovation award, granted to LPP, is a proof that we are going in the right direction, reacting to current trends and constantly developing, introducing innovations to the market. It is also a sign of appreciation for the 140 people involved in the project and the effects that, thanks to their work, our company is now achieving – says Jacek Kujawa, Vice-President of the Management Board, LPP.

The project has contributed to the increase in the operating efficiency of Reserved stores and increased sales. LPP is the first clothing company in Poland and one of the few in the world to have been using this technology on such a large scale. The implementation of this solution was the fastest implementation to date worldwide, including the construction of an IT system from scratch.

Thanks to the implementation of RFID technology, the company from Gdańsk increased the effectiveness of store replenishment by 99% and gained full control over every product in the supply chain. Moreover, the time of registering goods at the checkout counter in the store was shortened by 70 percent and the availability of goods to the customer was improved by over 13 percent. The implementation had a positive impact both on the company’s operating processes and ergonomics of work in the stores, taking some burden off the teams in their daily duties related to e.g. stocking up.

– We are glad that the jury appreciated our actions. Such an award undoubtedly shows that the market recognises and appreciates us for our increasingly ambitious solutions. It is an excellent driver to take up further challenges, which encourages us to continue building an innovative fashion tech company – adds Jacek Kujawa.


LPP SA is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years it has been successfully operating in Poland and abroad, offering its collection already on 25 markets, including in such prestigious capitals as London, Berlin, Tel Aviv or Moscow. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay. The company has a chain of over 1700 stores with the total area of over 1 million sq.m. The online offer of the brands collections is available on 29 markets. On the basis of a global supply chain, the Polish clothing producer distributes over 265 million pieces of clothing to three continents. LPP plays another important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.