Sinsay app among the most popular mobile apps in Poland
In less than six months since its launch, the Sinsay mobile app, prepared by Silky Coders and Future Mind, has recorded 2.5m downloads, while taking the lead in the “shopping” and “free apps” categories in the AppStore and Google Play stores. Thanks to the app, customers today make already 30 percent of the brand’s e-commerce orders.
The trend of growing interest in online shopping, which has been observed for a long time now among apparel customers, is not slowing down. Sustained high sales dynamics in the e-commerce channel of all LPP brands, including the growing popularity of shopping via mobile devices, confirm that customers increasingly value easy access to the offer and the ability to make quick purchases. To meet their expectations, back in 2021, the Polish clothing company decided to start work on a mobile app for its youngest brand.
The mobile app for the Sinsay brand appeared on the market in April this year. In the first weeks, it was tested on a selected group of customers, and already in May it went into general distribution. In June it surpassed one million downloads, and this was an organic growth, without the support of promotional activities. Today it already hit 2.5m downloads.
Now, over 30% of Sinsay’s e-commerce orders are processed through the app. This share is increasing month by month.
– Such great interest in the app has exceeded our expectations. In the coming months, we will significantly expand its functionalities, which will certainly translate into an even higher share of sales. According to my estimates, it will soon generate half of the revenue at Sinsay and the vast majority of traffic on the brand’s website. Customers who use the app are more likely to return to us and are satisfied with their shopping experience. It is the main pillar of our future development and for this reason it’s already the most important sales platform for us – emphasizes Michał Laskowski, e-commerce director, Sinsay.
The app is highly rated by users – it received 4.7 points out of a possible 5 in the AppStore, and as many as 4.9 in the Google Play store. It ranks high in the “shopping” and “free apps” categories.
– Responding to the needs of LPP and its fastest-growing brand, we had to create an innovative app that meets the needs of a diverse customer segment, goes far beyond basic functionality, and on top of that, sets new standards in fashion m-commerce. That was the base for our efforts to design the app’s user experience and interface from scratch, placing great emphasis on intuitiveness and ease of use – says Tomasz Woźniak, CEO of Future Mind.
The app’s key features include Sinsay ID which users can add as a widget on their phone. This solution enables a quick return of goods without a receipt, if the purchase was previously registered in the app, as well as easier pickup of the order in a stationary store. After scanning the ID, the store assistant sees the merchandise ready for pickup, and during the return, the system links the products to the customer’s individual code.
In the latest version of the app, users have several payment systems at their disposal, including PayPo and Blik One Click, which were introduced in recent weeks, an appraisal form, color variants on product lists, and a novelty tab with pieces that have just gone or will go on sale. This makes it easier to plan your shopping and allows to create a list of favourite products.
– The strengths of the Sinsay app lie in its visual layer and information architecture, which have been optimized for friendly, personal communication. The whole thing engages users and corresponds perfectly with the brand image – emphasizes Przemysław Wiśniewski, Senior Product Owner at Silky Coders.
In addition to the latest functionalities, the app users will find the location of stores in their area, a function for scanning products and information about their availability online or in another store. Upon downloading the app and logging in for the first time, customers receive a welcome voucher for a 15% shopping discount.
All of the Polish clothing manufacturer’s efforts to make it easier for customers to access Sinsay’s offer and shop in the omnichannel model confirm the importance of the youngest brand in the company’s revenue structure. Investments in the latest UX solutions are also a response to the brand’s customer preferences, with 40% of revenue in the second quarter of this year already coming from e-commerce sales.
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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1700 stores with the total area of 1.4 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.