LPP launches the “Roomtour” campaign. Behind the scenes work at a Polish clothing company in an (extra)ordinary setting

The LPP Group has unveiled a new employer branding campaign, “Roomtour”, targeting candidates across Poland. Delivered in an original, episodic format, the initiative gives potential employees the opportunity to explore the company’s organisational culture and day-to-day working environment at its offices in Gdańsk and Kraków. The initiative addresses the company’s immediate business needs by concentrating on recruiting the talent essential for the implementation of its future growth plans.

Increasing numbers of candidates regard the chance to assess the real office setting, atmosphere and working conditions as a crucial factor before submitting their application. In addressing these expectations, the LPP Group has created the “Roomtour” initiative, an original employer branding campaign structured as a five-episode series blending sitcom and mockumentary conventions. The series takes viewers behind the scenes of the Reserved, Cropp and Sinsay offices in Gdańsk and the Mohito and House offices in Kraków, giving a wry, tongue-in-cheek look at the everyday reality of the design teams. Authenticity lies at the heart of the narrative, with the project fully developed by the employees themselves, who perform as actors and serve as scenographers and script consultants.

– Our aim is to present LPP as it really is – with a touch of humour and healthy distance, viewed through the lens of people, teams and the spaces in which our collections come to life. Roomtour gives candidates the opportunity to look behind the scenes and gain a clearer understanding of day-to-day work in a fashion business. The fast pace of work, the agility of our teams, together with their engagement and energy, form the foundations of our organisational culture. All this is captured in our mini-series – says Sławomir Ronkowski, Director of Image Communication and Social Relations.

The new campaign goes well beyond entertainment, serving as a strategic instrument that underpins the company’s business goals. In the face of rapid expansion, the LPP Group aims to ensure continuity of operations by securing and retaining talent for critical positions. The “Roomtour” campaign forms part of the company’s long-term communication strategy, “Attracting through products. Inspiring with people,” bringing together the HR goals and the organisation’s forward-looking expansion plans.

– We wanted to show that a career at LPP provides extensive opportunities for growth and for building strong professional relationships. LPP represents a very attractive career choice, both for early-career professionals and for experienced experts who wish to challenge themselves within an international organisation. Through our cooperation with brand ambassadors, we highlighted the diversity of roles across the company and demonstrated that we work alongside inspiring people, with whom ambitious projects and a great workplace atmosphere can be created – said Katarzyna Rachwalska-Groning, Employer Branding Team Leader.

The company’s current priority is to attract candidates to its design, visual communication and omnichannel sales teams.

– We invite you to explore our vacancies and submit your application. At present, we are particularly looking for candidates for such roles as Design Assistant and Designer, Buying Assistant and Buyer, Garment Technologist, Head Designer, Product Manager and many others – said Katarzyna Rachwalska-Groning.

The “Roomtour” campaign is delivered via YouTube, Meta and TikTok, helping to increase the visibility of roles advertised on LPP’s official careers site.

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LPP is a Polish, family-owned company, one of the fastest growing in the fashion industry in the Central European region. For 30 years now, it has successfully both designed and sold its collections and accessories at home and abroad. LPP manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available for sale in stores and online in 46 markets worldwide. There are more than 3400 stores, with a total area in excess of 2.8 million m2, distributing products across three continents every year. LPP also has a vital role in creating jobs for more than 54,000 people in offices and retail structures in Poland and elsewhere in Europe, Asia and Africa. The company is listed on the Warsaw Stock Exchange under the WIG20 index and belongs to the prestigious MSCI Poland Index.