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Debut of Reserved in Hamburg!

Debut of Reserved in Hamburg!

LPP, owner of the Reserved brand, opened its seventeenth store in Germany. Another flagship store was established in one of the best shopping streets in Hamburg, the city counted among the so-called Big Seven most important commercial metropolises in the country. Since 2014, LPP has been developing its network of brick-and-mortar stores and online shops of the Reserved brand in Germany. In addition, in the fourth quarter of 2016, the company also launched on this market stores of its younger brands − Cropp, House, Mohito and Sinsay.


Hamburg is a very important point on the map of our Western European expansion. We believe that the Reserved brand, which in recent months has undergone a metamorphosis and now focuses on young people following the latest fashion trends, will be welcomed in another city beyond our western border − says Marta Chlewicka, spokeswoman of LPP.


The Reserved store in Hamburg is located on Spitalerstraße − a popular shopping street eagerly visited by both locals and tourists. The new store will employ 85 people. The store covers an area of over 2.7 thousand sqm and has five storeys, three of which are dedicated to customers, and the other two are facilities.


Spatial arrangement lasted for almost a year − the store was designed according to the latest Open to Public concept, highlighting the rejuvenated brand image. Therefore, in Hamburg customers will see a broad, transparent shop window, multimedia screens and light mobile furniture exhibiting the collection. In addition, the store uses modern, energy-efficient LED lighting, which on the one hand, fits perfectly into the new architectural concept, and on the other hand minimises the impact of the store on the environment. This solution will be used by LPP in the best locations in Poland, Germany, and the Russian market.


Germany is now the fourth market for LPP in terms of revenue, despite the fact that only 17 out of 1.7 thousand stores belonging to the company are operated there.

This year, new Reserved stores will be also opened in Berlin and Cologne. In total, at the end of 2017, the company will manage 19 stores of its flagship brand in Germany, located in the best streets and popular shopping centres.


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LPP SA is one of the fastest growing clothing companies in Central and Eastern Europe. For over 20 years, the company has consistently carried out its operations in Poland and abroad, being successful on the demanding clothing market. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a network of nearly 1 700 stores and online shops of all its brands, and creates jobs for over 22 thousand people in its offices and sales structures in Poland, Europe, Asia and Africa. LPP SA is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.


Contact for the media:
Marta Chlewicka
LPP Press Spokesperson