Reserved opens its 18th store in Germany, making its debut in a prime location in Oberhausen

The Polish fashion brand, Reserved, owned by the LPP Group, continues to reinforce its presence in the German market with the opening of a new store at Westfield Centro Oberhausen, the country’s largest retail and entertainment complex. With this opening, Reserved now operates 18 stores across Germany, reaffirming the brand’s solid market presence and the strategic role the German market plays in its international operations.

For over a decade, Reserved has been expanding its presence in the German market through both online and bricks-and-mortar channels. Over this period, the brand has developed a network of bricks-and-mortar stores with a total area of more than 40,000 square metres, establishing a strong position in Germany’s key retail centres, including Düsseldorf, Cologne, Frankfurt, Munich and Hamburg. A strong focus on the western regions of Germany has resulted in high brand awareness for Reserved in this part of the country. With large-format stores averaging 2,400 square metres, Reserved offers its customers a comfortable and welcoming space in which to explore the brand’s full range. The launch of the 18th German store at the prestigious Westfield Centro Oberhausen represents another milestone in the brand’s long-term strategy for consolidating its position in the market and fostering lasting customer relationships.

– The highly developed retail landscape makes Germany one of Reserved’s most important and dynamic markets. Our goal is to further reinforce our presence in prime retail locations and to build Reserved’s position as a strong, modern fashion brand that brings together contemporary design, innovation and accessibility. In the market, we stand out thanks to our stylish collections, modern store concepts and customer-focused philosophy – says Martin Kanngiesser, Managing Director at LPP Deutschland.

Opened on 13 November, the new Reserved store at Westfield Centro Oberhausen, Germany’s largest retail and entertainment destination, covers 2,748 m². The two-level space combines functionality with modern design: womenswear is located on the ground floor, while the first floor houses the children’s and men’s collections, enabling a comprehensive presentation of the brand’s full range.

– Our decision to open the next store at Westfield Centro Oberhausen was a deliberate one. It is a destination with exceptionally high foot traffic and a broad regional and international reach, attracting trend-conscious customers. The generous, two-storey space gives us a unique opportunity to differentiate ourselves from our competitors. When we envision the future of Reserved in Germany, we see our place in similarly prestigious locations that help us capture the attention of consumers – both in-store and online – says Martin Kanngiesser.

The Oberhausen debut represents another step towards consolidating Reserved’s presence in Germany, a market that continues to hold strong long-term potential for the brand. The development plan also includes further leveraging this potential and driving growth through both strategic bricks-and-mortar locations and the continued expansion of e-commerce.

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LPP is a Polish family-owned company, one of the fastest growing in the fashion industry in the Central European region. For 30 years now, it has been successfully designing and selling its collections and accessories, both at home and abroad. LPP manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available for sale in stores and online in 44 markets worldwide. The company has nearly 3,200 stores, covering a total area of more than 2.6 million m2, distributing products to 3 continents every year. LPP also has a vital role in creating jobs for more than 54,000 people in offices and retail structures in Poland and elsewhere in Europe, Asia and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland Index.