Sinsay debuts in Moldova LPP Group achieves record expansion, entering five new markets in just 11 months

LPP Group continues to pursue its strategy of international expansion. In December, Sinsay made its debut in Moldova, the 45th market in the Group’s portfolio and completing the final missing piece in their presence across Central and Eastern Europe. The entry into Moldova completes LPP’s regional footprint and marks the achievement of one of its key strategic goals. Within just 11 months, LPP has expanded into five new markets, setting a record in the company’s history.

International expansion continues to be a key growth driver for the Group, supporting both the scaling of its operations and the steady strengthening of brand awareness across new markets. Southern, Central and Eastern Europe, plus Central Asia, now rank among the company’s priority growth markets, offering high commercial potential and a natural platform for expanding LPP’s footprint.

– Entering the Moldovan market marks another natural milestone in our European expansion and our ongoing efforts to build long-term value for the Group. Our presence in the market enables us to close a key chapter in our growth journey while creating new opportunities to further reinforce Sinsay’s position in the region. We are confident that our wide, appealing range of products and accessible pricing will resonate strongly with local consumers – says Mariusz Langwiński, Sinsay Retail Sales & Development Director at LPP.

Sinsay opened its first store in Moldova on 5 December, at the BUM Shopping Centre
in Bălți, the largest economic and cultural centre in northern Moldova. Covering more than 700 m², the store is located in one of the area’s most important shopping centres, which also functions as a social and leisure venue as well as being centrally located with excellent transport links. The second store, set to open on 19 December in Soroca, will be located in a modern shopping complex, occupying nearly 860 m² of retail space. Situated on the city’s main avenue, the centre attracts a high daily footfall, drawing residents from central neighbourhoods, families, young consumers as well as other visitors from the surrounding areas. Both stores offer the brand’s complete product range, including women’s, men’s and children’s clothing, footwear, accessories, home and lifestyle products, all presented in a modern and functional retail environment.

The opening of the first two stores marks just the beginning of Sinsay’s presence in the Moldovan market. The brand is focused on developing a strong nationwide footprint, from Briceni in the north to Cahul in the south. In 2026, the company plans to launch more than 10 new stores, including in Chișinău, the capital and principal retail centre of the country, further reinforcing its market position and generating new employment opportunities in the region. Each store will deliver a modern shopping experience across retail areas that range from 600 to 1,500 m², offering the brand’s full collections in comfortable and customer-friendly spaces.

In 2025, the LPP Group achieved a record number of international openings. It has extended the presence of all its brands into Kosovo and opened its first stores in Albania, Uzbekistan and Azerbaijan. In the near future, and in line with the established schedule, Georgia is going to join this group of countries. Preparations for Sinsay’s market entry are progressing as planned, and the brand is soon set to welcome its first customers.

– The unprecedented momentum of our development shows that international expansion remains one of the Group’s most important growth drivers. In the past 11 months, we have substantially broadened our geographic footprint by entering five new markets, and before year-end we intend to open another one in Georgia, an outcome without precedent in our history. Additionally, the earlier-than-expected store openings in Moldova highlight the exceptional operational and organisational capabilities of our teams – adds Tomasz Koczara, International Business Director at LPP.

Moldova has become the 45th market in the LPP Group’s portfolio, completing the Group’s footprint in Central and Eastern Europe. The debut in this country confirms the consistent execution of the strategy and reinforces LPP’s position as one of the fastest-growing fashion retailers in the region.

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LPP is a Polish, family-owned company, one of the fastest growing in the fashion industry in the Central European region. For 30 years now, it has been successfully designing and selling its collections and accessories, both at home and abroad. LPP manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available for sale in stores and online in 45 markets worldwide. It has nearly 3,200 stores, with a total area of more than 2.6 million m2, distributing products to 3 continents every year. LPP also has a vital role in creating jobs for more than 54,000 people in offices and retail structures in Poland and elsewhere in Europe, Asia and Africa. The company is listed on the Warsaw Stock Exchange under the WIG20 index and belongs to the prestigious MSCI Poland Index.