Sinsay debuts in Uzbekistan. LPP stores now available in 43 markets
The LPP Group is consistently implementing its strategy for the development of the Sinsay brand. As previously announced, on 1 August, the first Sinsay store in Uzbekistan was opened in the modern Yunusabad Gallery shopping centre in the country’s capital, Tashkent. Further openings are planned for the coming weeks, and by the end of the year the brand intends to launch over 20 stores in this market. LPP’s expansion in Central Asia is part of the Group’s largest development plan to date.
The beginning of the third quarter is looking intense for the LPP Group. The company has just begun implementing its plan to open Sinsay stores in Central Asia, launching the brand’s first store in Tashkent at the beginning of August, with an area of nearly 700 m2. With a population of over three million, the capital of Uzbekistan is the main industrial, cultural and scientific centre of the region and an ideal starting point for further expansion of the brand. It is a strategic location that provides a solid foundation for Sinsay’s further development in the region. LPP chose the prestigious Yunusabad Gallery as the location for the brand’s debut on its 43rd market. This six-storey facility, with an extensive food court and children’s play area, 600 parking spaces and modern infrastructure, attracts around 9,000 customers every day.
The launch in Tashkent marks the beginning of an intense period for the brand, which plans to open over 3,000 m2 of retail space in the coming weeks. On 28 August, a Sinsay store will open in Bukhara, in Chinor Mall, a modern facility with an extensive range of retail and services, located in an important industrial and tourist city with a population of 250,000. A month later, the brand plans to open in Samarkand, Uzbekistan’s second largest agglomeration, as well as in the country’s oldest city, Andijan. The store will be located in the city’s largest and most modern shopping and entertainment centre, Navruz Mall, which covers nearly 30,000 m². Thanks to its wide range of products and the presence of many foreign brands, it attracts customers from across the region. Next month, the brand plans further openings in the country’s capital, this time in the Sunbula Savdo Majmuasi centre.
– Uzbekistan is a natural direction for Sinsay’s development, in line with our strategy of expansion into promising markets in Central Asia. The choice of specific locations has been carefully considered – we are focusing on shopping centres with high footfall as a starting point, but we also plan to reach smaller towns where our competition is not yet so strong and where customers actually live and do their daily shopping. I am delighted that the first store in Tashkent has already opened its doors to shoppers, and in just a few weeks, residents of other cities will have the opportunity to discover the brand’s wide range of products in the modern and functional spaces of our stores – emphasises Tomasz Koczara, International Business Director at LPP.
Uzbekistan, with a population of around 37 million, is a key market in LPP’s development strategy in Central Asia. The demographic potential of the country, which is dominated by a young population and families with several children, creates the ideal customer profile for Sinsay’s offering. In turn, the changing shopping habits of the population are conducive to the development of modern retail in the region. The brand responds to these needs by offering a comprehensive ‘Design&Value’ concept – stylish, practical and affordable products tailored to local expectations.
– With each new store opening, Sinsay strengthens its position as a strong brand with an international reach. The expansion of our brand into Central Asian markets is part of the Group’s broader development plans. We expect to see a cumulative increase in the reach of our physical network in the second half of this year, which is in line with the locations already contracted for new stores in Uzbekistan. We are pursuing our goals consistently, while ensuring the efficiency, quality and profitability of new openings. The economic potential of a given market, as well as its demographic structure and consumer habits, are of key importance to us in our expansion. Thanks to this approach, we are building the foundations for stable and long-term development – summarises Marcin Bójko, LPP’s vice-president for finance.
Uzbekistan is the 43rd market where LPP Group brands are present. Continuing its expansion in Central Asia, the company plans to significantly increase its presence in Kazakhstan to over 80 points of sale. Later this year, the brand will launch in Azerbaijan and Georgia, and in early 2026, it plans to debut in another European market, Moldova.
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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central Europe. For 30 years, it has been successfully designing and selling the collections and accessories in Poland and abroad. LPP manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in 43 markets worldwide. The company has a chain of nearly 3000 stores with the total area of over 2.5 million m2 and distributes the products to 3 continents every year. LPP also plays an important role as it provides employment to over 54 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.