Sinsay enters Georgia, completing LPP’s record year of market debuts with its 46th destination

LPP continues to strengthen its presence in Central and Eastern Europe along with Central Asia. Georgia is the latest addition to its rapidly expanding portfolio, becoming its 46th market worldwide. The debut in Tbilisi marks a natural step in expanding the Group’s international footprint. 2025 stands out as a record-breaking year for new market entries, highlighting both the pace and determination of LPP’s expansion.

The launch of Sinsay in Georgia represents another milestone in LPP’s long-term international expansion plans. Following the recent debut in Azerbaijan, Georgia constitutes the next stage in building the Group’s presence in the Caucasus. This market choice reflects LPP’s strategic priorities and its focus on regions with increasing commercial potential. New store openings confirm the company’s rapid growth and further strengthen its market position as well as its brand visibility across this key region.

– Our entry into the Georgian market brings a very dynamic year of expansion to a close and represents a key milestone in strengthening LPP’s international footprint. Georgia is a highly promising direction for Sinsay, where we see clear opportunities to scale our operations and build long-term brand growth. We are confident that our business model, rooted in a deep understanding of consumer needs, will allow us to establish a strong position in the region and consistently develop an offer aligned with local customer expectations – says Mariusz Langwiński, Sinsay Retail Sales & Development Director at LPP.

Thanks to its strategic position at the intersection of Eastern Europe and Western Asia, as well as Tbilisi’s emergence as a fast-growing economic centre, Georgia is becoming one of the most promising retail markets in the region. Consistent economic growth, rising household incomes and a growing middle class are driving the development of modern retail, which already represents over 20% of all registered businesses in the country. In addition, the increasing share of clothing and footwear in consumer spending, supported by moderate inflation, signals a rising demand for fashion brands in the Georgian market.

The dynamic growth of shopping centres highlights the retail sector’s shift towards modern, customer-friendly locations. This trend creates a favourable environment for such brands as Sinsay, offering an attractive proposition in the everyday, affordable fashion segment. This trend creates a favourable environment for brands like Sinsay, which offers an attractive range in the everyday, affordable fashion segment.

Sinsay’s first store in Georgia opened on 12 December at the Tbilisi East Point shopping centre, offering customers 903 m2 of modern retail space. East Point is among the largest and most contemporary shopping and leisure destinations in Tbilisi, featuring more than 150 stores, including a wide range of fashion brands that attract a broad and diverse customer base. The combination of retail, entertainment and dining functions drives high footfall from both the capital and neighbouring areas, providing an effective platform for brands like Sinsay to rapidly build brand recognition. Further expansion is planned in Georgia. In January 2026, Sinsay will open an 825 m2 store in Rustavi, followed by a 972 m2 one in Telavi. By the end of 2026, the Group plans to operate approximately 10 stores in the Georgian market.

– The upcoming store openings in Georgia represent a crucial milestone in building the Sinsay brand’s presence in the country. Entering six new markets this year, including two within a single month, clearly shows that 2025 is a year of expansion on an unprecedented scale for LPP. The results delivered in recent months reflect the strong momentum of our growth and confirm that our strategic direction is sound, with LPP teams effectively executing ambitious international expansion plans – said Tomasz Koczara, International Business Director at LPP.

In 2025, the LPP Group achieved its strongest international growth to date. Over the past year, the company has entered six new markets, expanding its operations to Kosovo, Albania, Uzbekistan, Azerbaijan and Moldova. This level of expansion underscores the effectiveness of LPP’s long-term strategy and highlights its ability to systematically strengthen its global footprint.

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LPP is a Polish, family-owned company, one of the fastest growing in the fashion industry in the Central European region. For 30 years now, it has been successfully designing and selling its collections and accessories, both at home and abroad. LPP manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available in stores and online in 46 markets worldwide. The company has more than 3400 stores, with a total area in excess of 2.8 million m2, distributing products to 3 continents every year. LPP also has a vital role in creating jobs for more than 54,000 people in offices and retail structures in Poland and elsewhere in Europe, along with Asia and Africa. The company is listed on the Warsaw Stock Exchange under the WIG20 index and on the prestigious MSCI Poland Index.