LPP expands its footprint in the Balkans, bringing all brands to Kosovo
Building on the successful launch of Sinsay in Kosovo February this year, LPP has expanded its footprint in the market. The Polish company has opened shops for all of its brands in Prishtina Mall, which is the capital’s most prestigious shopping centre. As a result, the full LPP portfolio is now available to customers in Kosovo, positioning the country in LPP’s expansion process across Central and Southeast Europe. This development in the Balkans forms part of the company’s business strategy, announced in April this year.
LPP’s expansion into Kosovo began with Sinsay’s debut at Central Park Mall in Prishtina in early 2025. The opening of the first shop has met with a positive response from customers, which – combined with the growing commercial potential – has become the driving force behind LPP’s further growth in the region. In response to this interest and favourable market outlook, the company has made a decision to expand its operations in Kosovo. Prishtina Mall now has shops for all of the company’s brands – Sinsay plus Reserved, Cropp, House and Mohito. This means that customers have access to the entire LPP offering in one place. At the same time, plans are underway to further develop the Sinsay brand in Kosovo, with opening of new shops in the coming months.
– Having all of our brands in Kosovo is a major milestone in building our position in the Balkans. We have quickly realised that the local market is responding positively to our portfolio and decided to expand our range in the region to include Reserved, Cropp, House and Mohito. This summer, we’re also planning more Sinsay shop openings. The openness of the Kosovan community towards international brands, the availability of appealing retail spaces and still relatively low competition create good conditions for our expansion into a number of new locations across the country – says Tomasz Koczara, International Business Director at LPP.
The choice of location for the new shops was deliberate. One of the most prestigious and largest shopping centres in South-Eastern Europe, Prishtina Mall is regarded as a symbol of Kosovo’s growing consumer market. With its strategic location and excellent transport options, the centre attracts customers from across the country, providing access to more than 200 international and regional brands, plus a wide selection of restaurants, cafés and family entertainment zones.
The rapid expansion of the brick-and-mortar retail network is accompanied by the continued strengthening of LPP’s online presence, another key element of the omnichannel sales model. In line with this, the LPP Group is investing in e-commerce development, including the planned launch of Sinsay’s online shop in Kosovo in 2025. They move is expected to significantly broaden the availability of Sinsay products in the market.
As assumed in the new business strategy, announced in April this year, LPP is accelerating its expansion. Kosovo is the 42nd market in which the company operates now. The positive reception of the shops in the new international locations and their performance exceeding expectations are strong indicators that the strategy is effective and being successfully implemented.
The Group remains committed to the objectives it has set and continues to enter new, high-potential markets. The next phase of LPP’s expansion will focus on Central Asia In early August, the company plans to open its first Sinsay shops in Uzbekistan, with the network expected to grow to nearly 30 locations by the end of the year. At the same time, LPP is scaling up its operations in Kazakhstan, where the existing network of 24 shops will be expanded to include approximately 60 new sales points. In Q3 this year, the brand is also expected to debut in Azerbaijan and Georgia, followed by Moldova in early 2026.
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LPP is a Polish family-owned company, one of the fastest growing in the fashion industry in the Central European region. For 30 years now, it has been successfully designing and selling its collections and accessories both at home and abroad. LPP manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available for sale in shops and online in 42 markets worldwide. The company has nearly 3000 shops, with a total area of more than 2.5 million m2, distributing products to 3 continents every year. LPP also plays a vital role in creating jobs for more than 54,000 people in offices and retail structures in Poland, Europe, Asia and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland Index.