Sinsay opens its 2,500th store, reinforcing LPP’s international expansion

Sinsay has opened its 2,500th brick-and-mortar store, marking another important milestone in its international expansion. The anniversary store has opened in Tashkent, the capital of Uzbekistan, at High Town Mall. This milestone reflects not only the scale of the Polish brand’s growth, but also the breadth of the markets in which it operates – from Europe’s largest economies and mature retail markets to Central Asian countries with young populations and growing consumer potential. Sinsay continues to respond effectively to diverse social and demographic needs, tailoring its store formats and product range to local market opportunities.

The opening of Sinsay’s 2,500th store in Uzbekistan reflects the scale of the brand’s transformation in recent years. Once associated primarily with fashion for teenage girls, Sinsay has evolved into a comprehensive retail format for the whole family. Its product range has grown considerably and now covers not only women’s, men’s and children’s clothing, but also accessories, cosmetics, decorative items and homeware.

– Today, Sinsay is growing in highly diverse markets – from mature European economies to the fast-growing countries of Central Asia. In each market, customers have different needs, shopping habits and expectations of stores. Our strength lies in a simple, scalable model: a broad product range for the whole family, affordable pricing and flexible adaptation of store formats to local market conditions. As a result, we can expand Sinsay rapidly, while taking a considered approach closely aligned with the actual potential of each country – says Marcin Piechocki, Vice-President of the Management Board of LPP and Managing Director of Sinsay.

Sinsay continues to strengthen its presence in locations that differ in terms of economic maturity, demographic profile and shopping habits. The brand now operates across a landscape of multiple languages, cultures and lifestyles. Its customer base includes speakers of such languages as Polish, Czech, Romanian, Italian, Greek, Hungarian and Kazakh, while its stores are present in climate zones ranging from Mediterranean through temperate and continental to the regions of Central Asia. This geographical, social and economic diversity demonstrates not only the scale of Sinsay’s business, but also its clearly international character and flexible business model.

Sinsay’s anniversary store in Tashkent reflects the brand’s strategy of building scale in high-growth markets. Uzbekistan is one of Central Asia’s largest countries, and its capital is a key economic and retail centre for the region. The store is located in the newly opened High Town Mall, a modern shopping venue that attracts both major international retailers and local brands. The outlet, with a sales area of approximately 756 sq m, is Sinsay’s 33rd store in Uzbekistan. Following its launch, the brand’s total retail space in the country has reached nearly 25,000 sq m. With children and young adults making up a large part of Uzbekistan’s population, stores offering a broad product range for the whole family are becoming increasingly important. The opening reflects both the chain’s dynamic development and its growing popularity in the country. For Sinsay, this creates further opportunities to consolidate its position in a market where the development of modern retail infrastructure goes hand in hand with considerable demographic potential and the customers’ appetite for a broad offer at affordable prices.

Sinsay is one of LPP’s key growth engines

Sinsay has recently been strengthening its position in both large European cities and smaller towns, while also expanding in markets beyond the European Union. In November of last year, the brand celebrated the opening of its 2,000th store, and within just six months it has added another 500 stores to its network. As part of its strategy, the brand’s expansion model is driven not only by the number of openings, but also by its ability to adapt store size, product range and format flexibly to the potential of each market. This approach enables Sinsay to reach customers more effectively by offering them a wide product range close to home, rather than only in shopping centres.

In addition to expanding its physical store network across 26 markets, Sinsay is also rapidly strengthening its online channel. The brand sells online in 19 countries, while its mobile app is available in 13 markets. The breakthrough year for Sinsay’s international expansion was 2025, when the brand opened over 900 stores and made its debut in new European markets, including Kosovo, Albania and Moldova. At the same time, it also significantly extended its geographical footprint into Asia, adding Azerbaijan, Uzbekistan and Georgia to its network.

The launch of Sinsay’s 33rd store in Uzbekistan and its 2,500th location worldwide demonstrates strong demand for the brand’s product range and the trust it enjoys among customers, while marking another stage in the pursuit of its ambitious development plans. Until 2028, the brand plans to open approximately 750 new stores per year, and, from 2029, to maintain the pace of expansion at 300-350 stores annually. At the same time, the Group expects e-commerce sales to grow by 15-20% annually, driven by entry into new markets, further development of omnichannel solutions and expansion of the marketplace channel. For LPP, this represents another step in scaling up its international business, deepening its geographical diversification and reinforcing its position as one of the most active retailers originating from Central and Eastern Europe.

______________________________________________________________________________

LPP is a Polish, family-owned company, one of the fastest-growing in the fashion industry in the Central European region. For 30 years, it has successfully designed and sold its collections and accessories at home and abroad. LPP manages five fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available for sale in stores and online in 47 markets worldwide. The company has more than 3,800 stores, with a total area in excess of 3 million sq m, distributing products to 3 continents every year. LPP also plays an important role in creating jobs for nearly 63,000 people in offices and sales structures in Poland, elsewhere in Europe, Asia and Africa. The company is listed on the Warsaw Stock Exchange under the WIG20 index and belongs to the prestigious MSCI Poland Index.