LPP’s retail network reaches 4,000 stores. Another milestone for this Gdańsk-based company
LPP has crossed the landmark threshold of 4,000 stores, confirming its position among the leading players in the European fashion industry. The opening of the 4,000th store comes at a time of rapid expansion for the Group, which now operates across 47 markets, is investing in new avenues for growth and continues to pursue a strategy centred on further strengthening its brands and extending its international footprint.
More than three decades of growth have enabled LPP to build an international organisation that manages the Reserved, Cropp, House, Mohito and Sinsay brands. Today, the Group operates across 47 markets worldwide, both in stores and online, with its retail network covering more than 3 million sq m of retail space across three continents.
– Building a network of 4,000 stores means far more to us than just another number in a report. It demonstrates our ability to consistently deliver on goals that, just a few years ago, might have seemed out of reach. Just 18 months ago, we unveiled the Group’s new growth strategy, with a strong focus on rapidly expanding our retail network. Since then, we have increased it by 40%, achieving a pace of growth that is now rarely seen in global retail. We regard this milestone not as a destination, but as a starting point for further growth – says Marek Piechocki, President of the Management Board of LPP.
LPP’s business strategy aims to further increase the scale of its operations while maintaining profitability and operational efficiency. At its core is an omnichannel model, underpinned by continued investment in logistics, technology and the expansion of the Group’s retail network. Sinsay plays a particularly important role in implementing these plans and has become the Group’s main growth driver in recent years.
The rapid growth of the youngest brand in LPP’s portfolio has been driven by its steady evolution. Originally targeted mainly at young female customers, Sinsay has grown into a comprehensive shopping concept for the whole family, spanning fashion, accessories, beauty products and homeware. Recently, the brand has expanded its online range by introducing a marketplace model that features products from external partners alongside its own range. With its attractive product range, competitive pricing and robust omnichannel model, the brand appeals to customers in both large urban centres and smaller towns.
In July 2026, Sinsay celebrated the opening of its 2,500th store in Tashkent. Within just a few months, the brand added hundreds of new locations to its network, establishing itself as one of the fastest-growing retail formats in the European fashion industry. Today, Sinsay accounts for the majority of the Group’s new store openings and plays a key role in implementing LPP’s long-term growth plans.
In the first half of 2026 alone, LPP opened 351 new stores, 314 of which were Sinsay locations. At the same time, the Group’s retail space exceeded 3.2 million sq m, while also recording a year-on-year improvement in profitability for the sixth consecutive quarter. In recent weeks, the Group has opened nearly 30 new stores in Azerbaijan, Bosnia and Herzegovina, Bulgaria, Greece, Kazakhstan, Lithuania, Poland, Romania, Ukraine and Uzbekistan. These openings reflect the Group’s consistent focus on making LPP brands more widely accessible, while retaining operational flexibility and tailoring store formats to the needs of local customers.
Central Asia plays a particularly important role in the Group’s current growth strategy. LPP has continued to broaden its footprint across the region, entering markets that include Uzbekistan, Azerbaijan and Georgia, while simultaneously expanding its operations in Kazakhstan. This region has emerged as one of the Group’s key growth areas, supported by favourable demographic trends, rising consumer purchasing power and the continued development of retail infrastructure.
– The scale LPP has reached reflects years of sustained investment in our brands, logistics, technology and organisational capabilities. At the same time, our focus remains on the quality of our growth. We aim to continue expanding our retail network and building a stronger presence in promising markets, while maintaining operational efficiency and strong financial fundamentals. This approach allows us to pursue our ambitious growth plans in a stable and responsible way. The continued expansion of our retail network, driven primarily by Sinsay, also naturally complements the marketplace platform launched a few weeks ago, with stores ultimately able to serve as pick-up points for our customers. Combining the scale of our physical store network with the capabilities of our digital platform creates a competitive advantage that will drive LPP’s growth in the years ahead – says Marcin Bójko, Vice-President of the Management Board for Finance at LPP.
The Group expects its retail network expansion, led primarily by Sinsay, to remain one of its key growth drivers. This growth will be supported by further geographic expansion, including in Central Asia, continued development of the omnichannel model, deeper penetration of existing markets and a gradual broadening of what it offers the marketplace.
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LPP is a Polish family-owned company and one of the fastest-growing fashion companies in Central Europe. For 30 years, it has successfully designed and sold its collections and accessories in Poland and abroad. LPP manages five fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available in stores and online in 47 markets worldwide. The company operates a network of more than 4,000 stores, covering a total floor area exceeding 3 million m2 and distributing its products across three continents every year. LPP also plays an important role in job creation, employing nearly 63,000 people in offices and retail operations in Poland and elsewhere in Europe, Asia and Africa. The company is listed on the Warsaw Stock Exchange, is a constituent of the WIG20 index and is included in the prestigious MSCI Poland Index.