Mohito enters the Greek market. The brand’s first store has opened in Thessaloniki
Mohito, part of the LPP Group portfolio, continues to expand its international footprint beyond Poland. The latest step in this expansion strategy is the brand’s in-store debut in Greece, where customers have had access to the brand online since 2022. The first Mohito store has opened in Thessaloniki, Greece’s second-largest city and one of Southern Europe’s leading retail destinations.
Mohito’s first store in Greece is located in Thessaloniki, on Agias Sofias, one of the city’s most prominent streets. Covering more than 570 m², the store has been designed in line with the brand’s latest architectural concept. The space brings together contemporary design and refined aesthetics, reflecting Mohito’s distinctly feminine character while creating a seamless shopping experience.
Shoppers visiting the Mohito store in Thessaloniki can explore the brand’s complete product range, from clothing, accessories and handbags to complete looks tailored to meet the diverse needs of modern women. Mohito collections combine timeless cuts with contemporary runway-inspired trends, offering styles suited to both everyday wear and special occasions. In doing so, the brand continues to consolidate its position in the womenswear segment, appealing to women who value elegance, modernity and high-quality craftsmanship.
The opening of the Mohito store in Thessaloniki is part of the broader international growth strategy pursued by the LPP Group, with a strong focus on Southern Europe. Mohito first entered the Greek market in 2022 with the launch of its online channel. The debut of the first brick-and-mortar store marks not only the expansion of the retail network, but also a key milestone in building the brand’s long-term presence in regions with considerable growth potential.
– Mohito’s brick-and-mortar debut in Greece is a significant moment for us, reflecting the brand’s maturity and its readiness to continue its international expansion. We view the Greek market as highly promising, in terms of both its location and the profile of consumers whose needs are aligned with the DNA of Mohito. We continue to develop the brand in line with a clearly defined strategy centred on product quality, attractive locations and a seamless shopping experience, regardless of the region in which we introduce our offer – said Katarzyna Czekała, Managing Director of Mohito.
The opening of the first store in Thessaloniki is just the initial step in Mohito’s wider development plans for Greece. Further store openings are already planned for next spring, with Mohito set to expand into the Peloponnese and Crete. In parallel, the brand is exploring attractive retail locations, including in Athens, the country’s capital.
According to the brand’s strategic plans, Mohito has no plans to enter additional markets in 2026. Instead, the brand’s focus remains on further growth and consolidating its presence in the markets where it is already established. Mohito currently operates more than 250 brick-and-mortar stores in 21 countries, while its online range reaches customers across 19 markets.
Mohito is the second brand from the LPP Group portfolio to enter the Greek market. In 2023, the first Sinsay store was opened in Heraklion, and today the brand now operates in nearly 70 stores across the country.
Mohito’s launch in Greece highlights the Group’s long-term commitment to the region while reinforcing LPP’s position as one of Europe’s largest and fastest-growing fashion companies, one whose strategy is built on market diversification, the parallel growth of physical and online retail, and the creation of strong brands with international reach.
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LPP is a Polish, family-owned company, one of the fastest growing in the fashion industry in the Central European region. For 30 years now, it has successfully designed and sold its collections and accessories at home and abroad. LPP manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay, with their product ranges now available for sale in stores and online in 46 markets worldwide. The company has more than 3,700 stores, with a total area in excess of 3 million m2, distributing products to 3 continents every year. LPP also plays an important role in creating jobs for nearly 63,000 people in offices and sales structures in Poland, elsewhere in Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange under the WIG20 index and belongs to the prestigious MSCI Poland Index.