Mohito is the third LPP brand to debut in Italy
Only a year and a half after Mohito’s debut on the online channel in Italy, this Polish clothing manufacturer has also decided to open physical retail stores there as well. The first one began operating on the 14th of March this year, in Marcon, near Venice. In April, Mohito will open another store, this time in Milan. This is another step for LPP towards increasing the recognisability of Polish clothing brands in Southern Europe.
The strong interest in the Mohito brand’s collections, previously only available on the Italian peninsula through the Internet, led to the decision to begin sales through physical stores. The first Italian brand store opened on the 14th of March this year, at the Valecenter shopping centre in Marcon, near Venice. Thanks to the good public transport connections with the tourist centre of Venice and the broad portfolio of global brands, the centre is visited by over 5 million people every year. Mohito will be opening another location in April, in the largest shopping centre in Milan – Merlata Bloom, which as the latest retail facility on the city map attracts global brands and considerable client interest.
– Milan is one of the fashion capitals in Europe. We consider Mohito’s presence in this city to be prestigious for the brand and a confirmation of our commitment to fashion and trends. Of all the LPP brands, we are the most feminine, which makes us more committed to maintaining diversity so that everyone of us can find their own style here. On considering the Italian market, we open our stores during the spring period, following the weather changes and also considering local trends. We focus primarily on knitted products, but we are also going to have sweatsuits, long sleeves, and basic items in different cuts. An integral part of what we offer involves feminine dresses and flower prints that are of significant interest in other markets – said Katarzyna Czekała, omnichannel sales director at Mohito, LPP.
Mohito, a part of the group’s portfolio, is the third LPP brand to be present in Italy. In the autumn of last year, the oldest LPP brand, Reserved, debuted in Milan and is already present there in two other locations. Reserved is also going to appear with Mohito in the Valecenter shopping centre, and in April, both brands will open their stores in Merlata Bloom. Sinsay also operates in Italy, debuting in Marcon over a year ago .
– The presence of three brands in Italy is an important step towards the development of our sales network. For many years now, this market has for us been an area of far-reaching plans; however, today our brands have now matured enough and are recognisable enough to gain the appreciation of Italians. Since making the change in our development strategy, which took place over a year ago, we are taking bolder steps in the southern part of Europe, which for the fashion industry remains a competitive market but also more increasingly open to fresh fashion changes. I am convinced that Mohito will repeat the success of Sinsay and Reserved by gaining the opportunity to appeal to Italian shoppers, which is why we plan the further development of Mohito’s retail space in the Mediterranean basin – said Przemysław Lutkiewicz, vice-president of the management board, LPP.
Other LPP stores opening in the Mediterranean basin are part of the company’s executive development strategy for the sales network, geared towards Southern and Western Europe. Each of the LPP brands has a profiled group of customers for which new store locations are selected. Reserved targets the most prestigious locations in Western and Southern Europe, so it is present in two places in Milan. After last year’s debut at the iconic Corso Vittorio Emanuele II, another store of the brand opened in Italy at the beginning of March on the second most popular shopping street in Milan -Corso Buenos Aires.
– The strength of this location is that it is in the centre of the city, while most of the retail facilities in Italy are located just outside of the metropolis. This ensures that it attracts both visitors and locals, and what the brands present there is tailored primarily to them. The appearance of new brands in Italy, such as Reserved and Mohito, brings a fresh perspective on clothing, inspired by both classic designs and modern fashion suggestions – said Przemysław Lutkiewicz.
The change in strategy has definitely sped up LPP’s plans for its development in European markets, such as Italy, Greece, and Great Britain. In 2023, the company opened three new Reserved locations in London, and in May it plans to open another brand store there, in Westfiled White City.
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LPP is a Polish family company, one of the most rapidly growing in the fashion industry in the Central European region. For 30 years, it has been operating successfully in Poland and abroad, based on a network of 2000 stores located in nearly 30 countries, including such prestigious capitals as London, Helsinki, and Tel Aviv. The group’s total commercial space is about 1.9 mln m2. The company manages 5 clothing brands: Reserved, Cropp, House, Mohito, and Sinsay, which is also available today through the online channel. LPP plays an important role in creating jobs for nearly 30,000 people in offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland Index.